How to Protect Your Center Pricing (and Why You Should)
Why it Pays to Standardize Your Pricing
Working with multiple aggregators can help drive revenue and maximize profit for your center.?
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But it pays to make sure your pricing is standardized across all channels.?
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When you market your product with different pricing in multiple places, it can lead to all sorts of problems down the line – and your center takes the hit.?
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A big problem is cross-channel shopping.?
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When prospective clients notice inconsistent pricing from one channel to the next, it encourages them to shop around.?
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They inevitably land on your competitors’ websites and discover alternative solutions.?
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It’s a surefire way to lose potential clients.?
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Not only that, discounting your product can make your offering look cheap, eroding your brand identity in the process.?
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By standardizing your pricing, prospects remain connected to your brand and are far less likely to seek deals elsewhere.?
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Whenever you work with aggregators, we recommend setting a pricing policy – such as a MAP (Minimum Advertised Price) policy – that outlines the minimum price at which aggregators can advertise your products.?
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This means that retailers can still offer discounts and promotions, without the associated risks to your center.
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For example, Alliance offers promotions on our setup fee rather than your products. This allows us to attract buyers while at the same time protecting your interests.?
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Learn more about how to protect your pricing in this guide.
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For advice on pricing, you can contact our Center Support team on 888-294-6190 or [email protected].