How To Protect Your Brand By Investing In Trademark Portfolio Management?

Every business owner’s biggest issue is managing their vast trademark portfolio in order to identify any misuse and take swift action to rectify it. Without efficient trademark vigilance, not only would it be easier for malicious users to infringe upon the trademarks, but it may ultimately lead to huge losses being suffered by the business entity.

Trademark portfolio management is the punctual and strategic management of all legal processes related to a trademark, ranging from its registration and maintenance to complete protection. Impeccable and efficient trademark portfolio management enables a company to keep the business related to its trademark secure and profitable as long as trademarks build a company’s identity.

Trademark portfolio management is a smart way to manage one’s trademarks, and it encompasses various services. It becomes extremely necessary for companies that own multiple marks, and by delegating this responsibility to a professional, the company can ensure efficient management of its trademark portfolio.

A trademark portfolio is an incredible asset, and earning profits from an existing trademark is a holistic process in itself. The portfolio needs regular monitoring and auditing in order to keep the profits rising. The valuation of a trademark is also important from time to time to secure loans or finances for businesses. Even a single infringer can lead to a sharp decline in sales of the product or service. Apart from that, the trademark portfolio should be aligned with the overall business strategy of the company. A trademark expert provides services through which the complete virtual presence of the concerned marks is diligently checked. Even on e-commerce websites, one can find counterfeit products being sold by multiple sellers using a renowned name for their own benefit, which directly affects the trust of the targeted audience since the quality of the product is at stake.

Also, increasing profits with the intellectual property is not enough. To avoid rejection and obstacles later on, one should only register trademarks that are strong and distinct. Recognizing and distinguishing strong trademarks from existing ones is a task that necessitates a thorough understanding of various legal provisions.

It becomes quite imperative for business entities with quite a lot of trademarks to engage a trademark professional with strong abilities so that it can be ensured that no violation takes place. If this is not done, the business is in danger of losing not only its reputation but also suffering heavy losses.

In case of any query, feel free to contact the undersigned or visit www.lawmax.in

Aruna Rajput (CRM)
Mobile: 8448459140