How to promote your business

How to promote your business

We always get to hear this BS ??

"It’s hard to grow your business and market it unless you have a big marketing budget"

That’s false! You can market your business effectively with less resources. In this article, I will show you how it’s done. 

Let’s jump in

In the early stages of your startup, you do not have bundles of cash to spend. But there is no way that you cannot get your brand launched.

Until the Internet, small companies had a few means of marketing, such as printing fliers or sponsorship of local events, to sell their goods cheaply. There are now all kinds of web-based resources that you just have to learn where to look. 

All about the way you market your business on the web will ultimately be able to take advantage of your success over time, as long as you maintain that you bring value along the way and adopt the right collection of marketing behaviors. It does not occur overnight.

Here are some easy and effective ways to promote your business

1- Create a blog and frequently post high-end information

The most valuable way to advertise your company online is to create a blog where you can publish and share relevant content continuously that adds an incredibly high value.

It is a very long term strategy which will not pay off immediately, but every company needs to realize the value of using this form of online marketing.

You'll get the attention of customers, the media, and business owners alike if you can become a leader in your field.

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2- Market your media and Quora content.

You can deal with the promotion of your content on websites such as Medium and Quora. If you want a quick exposure and have a relatively new website (i.e. less than 2 years old) with little reputation built up.

Make sure that it's important to use keywords, informative and special, as they add value. Be sure anything you speak benefits people in a positive and creative way.


3- Link into other LinkedIn community 

LinkedIn groups are an excellent way to communicate easily to other people in your industry or niche and help spread awareness. You can promote your posts in LinkedIn groups before you find it spam.

Groups of LinkedIn are also a great way to reach people with whom you might not be related. Every other member of the community can be transmitted without being linked to them, which can become an obvious advantage accordingly.


4- Use advertising and strategic landing pages on Facebook.

Although not free, Facebook ads provide a perfect way to get the right audiences. When you know your client well, you can find potential customers to send them strategically oriented landing pages. These are also known as squash pages.

Once it comes to exposure on a site like Facebook you may take a lot of time to find the right blend or formula, but what you need is to continue to scale when the campaign is successful.


5- Creating valuable YouTube video tutorials

YouTube offers an excellent tool for your web company. Although you could find some difficulty at the beginning to create a community, you can ultimately reach a large number of people if you concentrate on creating useful instructional videos.

YouTube is a perfect tool for tutorials since it is easy to understand and educate people about everything. If you share screens for the teaching of digital skills or you catch something in the real world, you simply must ensure that the recording quality and content, in general, are good.

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6- Work with your niche's famous bloggers.

Trying to access famous bloggers in your niche can be an efficient way of marketing your company online, particularly if you have a value for one of their posts.

An easy way to do this is to serve you as a guest blogger. You should have strong writing skills and connections with bloggers. Otherwise, it can be difficult to find a successful blog but if you can get an opportunity to post as a guest, it is worth a shot. 

Conclusion

No online marketing tool can get you instant traffic or sales. This is a time consuming task. As long as you add value and are enthusiastic about what you do, you will reap the sweet fruit of your patience.

If you think this blog is helpful, then don’t forget to share it with your connections ??

Muhammad Umar

AI Automation | Website Development | Google Ads | Podcast Production | If that’s what you need, you got it | Check out My Featured Section ??

4 年

If you are just starting or if you have just started, this resource is for YOU ??

回复
Arslan Ashraf

Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Product Marketing | Masters in Expanded Media @ Hochschule Darmstadt.

4 年

This is definitely gold for startup owners. Great and very useful strategies Muhammad Umar!

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