How to Promote Teeth Whitening to Adults in Your Local Area

Beauty salons, supermarkets, online pharmacies, hairdressers, illegal websites, pharmacies and supermarkets present the greatest danger to adults in Australia. This is wrong!

They also enjoy the most significant slice of the sales of whitening products in Australia.

However, dental practices can use several strategies to engage with their patients about this highly sought-after treatment plan.

It's important to remember that the best way to sell more teeth whitening products is to offer a proven, safe and effective, high-quality product.?

It's also important to focus on building trust and relationships with customers.

There are several ways to market teeth whitening to patients:

1. Offer a special promotion or discount for first-time whitening patients, or combine with another treatment such as a scale, polish and clean.
2. Advertise and highlight teeth whitening benefits and the results to a patient, such as a brighter, more confident smile, which leads to more confidence and improved self-esteem.
3. Use before-and-after photos to show the results of your whitening treatment.
4. Partner with local coffee shops and stores to help promote your whitening services.
5. Use social media platforms like Instagram and Facebook to showcase your whitening treatments and post patient testimonials.
6. Create a referral program to encourage current patients to refer their friends and family to your whitening services.
7. Educate patients about the different whitening options you offer, such as in-office or take-home whitening kits.
8. Highlight the safety and effectiveness of your whitening products and procedures.

Remember that marketing teeth whitening is not a one-time event but an ongoing effort to reach and educate potential patients. It's important to regularly update your website and social media pages with new information and promotions and to keep your messaging fresh and engaging.

Together we can now start to take back the education of teeth whitening to where it firmly belongs, in the dental sphere.

If you found this article helpful, once you have identified a patient considering whitening their teeth, I can show you how to increase your case acceptance rates without even mentioning teeth whitening! Check out The Whitening Projects strategy and training program here.

As a dental professional, these training modules will give you the exact clinical protocols and steps to take to whiten teeth better with reduced clinical time. This will help you create a stress free whitening department so that you can discuss whitening with confidence and clarity.

In the end you will become regarded as the local teeth whitening expert that new patients, family and friends will turn to.