How to promote e-com business on international markets with the Yandex

In recent years, Yandex has become a major player in the e-commerce sector. The platform offers a wide range of opportunities and tools for growing sales in the E-com business, from search engine optimization to product placement on its own Marketplace platform. The E-commerce niche has more than 26 million websites in the world, and standing out among them is already a big win.

Meet the Key Drivers of Promotion on a World Stage

In 2023, 20.8% of retail purchases were made online, but this is expected to exceed 24% by 2026. The focus is shifting to developing an effective online presence that can attract and increase online sales. E-com does have great potential, but how and where to maximize it??

That's right, turn to one of the market leaders, Yandex, with its audience of ~70 million people per month and limitless opportunities for promotion: in-app, web and native traffic, integrations with publishers and SDKs. Yandex has literally become a magnet for business projects around the world thanks to:

• Excellent traffic and attendance figures. As of April 2023, more than 10% of Yandex.com's international web portal traffic was generated in the United States and Turkey. The platform has 932 million weekly users from India, 190 million from Indonesia, 148 million from Brazil
• Insane growth. Yandex is constantly increasing its presence in various countries and partnering with companies to provide its services

?Yandex has entered the top 5 most popular search engines in Germany, Italy, Czech Republic, Denmark and some other countries?, — ?statistics of the OC Android website, Bloomberg agency?

• Integration with publishers and SDK (Software Development Kit) for mobile apps, which allows developers to integrate Yandex's ad formats into their apps and monetize them through advertising: e.g. Fugo Games, Likee, Xapads
• The company's focus on advertising and its high performance. 95% of the corporation's profits come from display advertising

Don't discount the popularity of Yandex Market either! With this platform, businesses can effectively promote their products through brand landing pages, media marketing, and real-time bidding.

Unprecedented Audience Growth

Right now Asia ranks first in e-commerce revenue ($1,247 billion) in the world, followed by the US ($870.9 billion) and Japan ($128 billion). In Russia, the number of users in the e-commerce market will increase by 10.2 million users in the period from 2023 to 2028. And this is a good bid for success!

With the necessary resources, any brand can attract both domestic and more solvent international audiences. Yandex can play one of the leading roles in promotion. Just look at the statistics by region!

What Does Yandex Offer for the E-commerce Vertical?

The Yandex Advertising System is among the most visited sites in the world. It successfully shows itself on the international arena, and it has some nice offers for the effective start of E-com business:

• Completely free testing to evaluate all the benefits of the service. During the first 8 weeks of working with Yandex, the company takes care of all expenses, without requiring any commitment from clients
• Payment only for results after the test
• Risk-free investment with transparent results and predictable cost per conversion
• Over 50,000 publishers and 5000 SDKs
• Multilingual support
• Personalized user experience with personalized recommendation

Yandex strengths:

1. Industry-specific algorithms for E-commerce. Yandex takes into account the particular needs and demands of e-commerce. It uses specific product-integrated algorithms that work on E-commerce data to maximize business revenues

2. Rapid Adaptation. Yandex uses a world-renowned predictive algorithm known as Yandex CatBoost, which tracks the conversion rate of each individual product, as well as user behavior or traffic volume on the site. E-commerce business owners can react quickly to changes, take effective measures to increase sales, and improve user experience

3. No need for cookies! Yandex identifies specific audience segments and studies user behavior on the Internet without the use of cookies. This allows the company to analyze users on different devices with high accuracy, gaining a broader view of its audience

4. Effective campaign customization. Advertisers can reach a wide audience with a variety of advertising formats (banners, video ads, interactive ads), precise targeting and analytics. At the same time, multi-level filtering and site moderation will guarantee that advertising meets high quality standards

5. Property traffic. Yandex has its own popular services: Search Engine, Yandex Mail, Yandex Music and others

One of the most effective ways to reach your target audience and increase brand visibility in mobile apps will be in-app promotion in Yandex. Here you can use almost any advertising format: from classic banners to mini-games in which the user takes part. Clicking on them leads to another app in the store.

Yandex offers an extensive toolkit for in-app promotion. You can use retargeting, spot targeting, auto-targeting and other features to find relevant audiences. The platform is also constantly updated and adds new features to personalize ads. For example, campaigns for iOS 14.5 and above have been optimized, and avgCPI and avgCPA strategies have been added.

One Example for a Million

Thanks to Yandex, Eyup Sabri Tuncer, one of the leaders of the Turkish cosmetics market, successfully conducted a dynamic retargeting campaign. By optimizing the marketing strategy with the help of Yandex, it was possible to achieve:

• 38% increase in conversions
• ROAS (Return on Ad Spend) of 38.2
• ROI (Return on Investment) of 37.2
• CPA (Cost per Acquisition) — ?23.09
• Average Order Size (AOV) — ?882

In summary, the Eyup Sabri Tuncer campaign successfully utilized Yandex marketing tools and met conversion rate increase goals!

AdSkill Has a Lot to Offer

Yandex is definitely worth considering as a powerful tool for E-com promotion, because it’s possible to achieve high coverage through contextual, media advertising and remarketing.? And there is great news for you! Clients of AdSkill, an official certified partner of Yandex, have a super offer. The platform gives a generous bonus of up to $5000 for E-commerce and Crypto projects for promotion worldwide until December 31, 2023! For more details write to AdSkill managers - @sales_adskill and get ready to scale your business wisely!