How to profit from blogging as a small business
One of the most neglected yet powerful and low cost method of marketing is via blogs. I have came across countless websites for SMEs and even of larger corporates who doesn’t have the blog section. For the few who happens to have it, the blog section is rarely updated.?
Blogging is the art of writing content that is helpful to the users or site visitor. Here is an example:
Meet Mike, who owns a business which is currently sustaining him. His friend Paul has advised him to apply for tenders so that his business can bid and supply larger corporates. With this in mind, Mike simply goes on Google and does a quick search: How to apply and win tenders in Zimbabwe? Most likely, he is going to land on a blog post which we did for one of our clients. What it simply means is, Mike is going to do business with Company Reg Zim instead of other agents because Company Reg Zim has come on top of Google Search Results.?
Here is a sample screenshot of the blogpost that mike will land on!
So ask yourself: How much is your business losing by simply not having a blog post?
One of our past interior design clients once remarked, "We prefer not to disclose our interior design methods to clients. That's our secret ingredient." I pretended not to hear her comment initially. Later, I complimented her, "Your hairstyle looks fantastic, Auntie! Where did you find out about this trendy style?" She responded, "Uncle, all the latest hairstyles are seen on social media." Curiously, I inquired, "Why didn't you replicate the design and style your hair yourself?" She replied, "That's not my forte; I can't style my own hair." I countered, "Similarly, interior design may not be your forte. Provide information to your clients; once they are informed, they will return to you."
In the Information Age, sharing knowledge with your customers empowers them.
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Where to get started with blogging?
If you already have a domain name, I suggest utilising content management systems such as WordPress. WordPress is not only extensively utilised (powering 33% of the world's websites), but it is also user-friendly and highly adaptable. To begin, conduct keyword research on your topic using tools like Semrush. Once you have insights on the keywords, you can leverage AI writing tools like Journalist AI or hire a ghostwriter on platforms like Fiverr to create articles.
Blogging best practices?
If you are managing your own blog, I suggest that you adhere to blogging best practices such as incorporating meta tags, including your keyword in the meta description, URL, subheadings, and the initial sentence of each paragraph. WordPress plugins like All In One SEO, Yoast, or Rank Math can be invaluable tools. They provide comprehensive guidance on optimizing your blog posts for search engines.
Hire @CityCloud digital marketing agency to help you get started with designing of your website, blog or anything digital. Contact them on +263777069078 | +263716196475