How a Professional Content Writer Boosts B2B Sales

Do you need some convincing that a professional content writer is necessary to boost your B2B sales? Consider that the global market for e-commerce has been estimated at $30.24 trillion this year and is projected to grow to $66.89 trillion by 2029. ?

A freelance content writer can help you capitalize on that market with targeted content that aligns with the specific challenges, needs, and goals of your buyer personas. These professionals can guide buyers through your sales journey by offering clean, persuasive messaging.?

?Here are a few ways they can accomplish that goal for you. ?

Compelling Headlines Equal Conversions

Attention-grabbing headlines need to capture your audience. They do this with a toolkit that includes auction-oriented words that grab attention, such as Boost, Transform, and Unlock, to name a few.?

Compelling headlines need to offer solutions and communicate value. Effective SEO content writing starts here. For example, listicles tell readers that the information will be organized clearly right off the bat. Headlines that imply the content will be about concise, digestible information naturally draw busy business people to numbered lists. ?

Statistical Insights Sell Services?

Numbers and figures help to back up the content's claims. Statistics help to make the words and phrases more trustworthy and persuasive. Excellent SEO content writing can capture the attention of a target market quickly with data points that appear in opening sentences, headlines, and subheaders.?

?Well-placed statistics reinforce key points and value-added propositions. An outstanding freelance content writer knows where and how to add these to sentences in paragraphs so readers can make informed decisions.

??Adding data from reputable sources can make a big difference when it comes to credibility. Credible sources like surveys, studies, and reports add weight to the content.?

Businesses need excellent goods and services that solve the issues and challenges their target market faces. Plus, there’s no getting around the advantage SEO content writing brings to the table.??

Optimized Content Converts

Using the right SEO strategies puts your website in front of your market by lining up the content with their search intent. Good freelance writers use some tools and techniques here. They include:

• Use the right keywords so the text flows. Writers with a good skill set understand that long-tail keywords do better than general ones. Here's an example: A good long-tail keyword for widgets would be “customized hand-made widgets for your industry,”? whereas the general keyword would simply be one word—“widgets.”
• Keeping an eye on how well the content is doing is about making the most of analytics. Watching metrics like bounce rates, click-through rates, and conversions can help a professional content writer refine their work. ?

Relevance and reliability are the two keywords that you should pay attention to when it comes to optimizing content that converts. These help visitors to a website stay engaged and take action. ?

Personalized Content Performs ?

Efficient SEO content writing has several layers. Most of the techniques and tools used are designed to personalize content to a target market and buyer persona. These personas are profiles based on a target audience's pain points, jobs, and other aspects like demographics and goals. ?

A well-crafted buyer persona can help a writer develop content that addresses an audience's pain points, specific needs, and interests. They also help when developing a content strategy, aligning the words and phrases that get written to your target audience's preferred messaging channels and formats.?

?Another effective technique businesses should get from their content comes at the end.?

CTAs Capture Prospects?

A well-crafted Call to Action (CTA) comes at the end of a carefully crafted content pitch because it prompts visitors to take the next steps. Those can be anything from scheduling a consultation to subscribing to a newsletter or downloading a guide.?

Experimenting with different placements, languages, and designs can help you maximize your CTA. It's best to use action verbs and persuasive language like “Unlock these benefits now.”

?Need a Freelance Content Writer to Boost Your Sales?

Rob Starr is a freelance content writer with 17 years of experience in journalism and SEO content writing. He has worked in various industries, including real estate, dental, retail, and service businesses. His SEO content writing covers various aspects, including blogs, web pages, and other forms of written content for small businesses and individuals. Contact him at [email protected] or 905 404 5090.

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