How to Produce Online Content for Book Marketing

People say that writing a book is impossible. What if you've already done it? Well, here comes the actual hard part: getting people to read it.

Writing a book is easy compared to marketing it. Not only do you have to put time and money toward a marketing campaign, you have to make sure that it works. Let's go over tips and websites to keep in mind when you're brainstorming marketing ideas. 

Maintaining an Online Presence

Everything is online nowadays. If you're writing a book without an online presence, you might as well be throwing it out your window. Most of the time, your fans will discover and buy your book online. You might as well be online with them.

If your target demographic is teenagers, you should post on a site that they're known to frequent. The same goes for an older audience. The beauty of the internet is that there's a website for everyone. 

Start a YouTube Channel 

YouTube is one such website that draws in people of all ages. The kids will be there for cartoons and gaming videos. The adults will be looking up tutorials and recipes. In some cases, it's the other way around. The point is that everyone has a reason to be on YouTube, and so do you.

You can't exactly upload a video of your book to YouTube, but no one's suggesting that you do. You can upload videos where you just talk about your book. Go behind-the-scenes and discuss your writing process. Give your fans a little peek into your day. Talk to them about anything. Respond to them in the comment section. Welcome new people to your channel! It's a great way to satisfy current fans while also obtaining new ones.

Make a Podcast 

When it comes to having thoughts that must be shared, a podcast is the way to go. This one is even easier to set up than a YouTube channel. All you have to do is record yourself talking. How long do you want to talk for? Ten minutes? Forty minutes? Somewhere in-between? Podcast episodes can be as long as two hours, but a shorter length is fine if you're just starting out. 

Book readers love podcasts. They're just like audiobooks. Both are forms of media that you can listen to whenever you want. There are a lot of popular podcasts, so there's definitely an audience for them. It's up to you to tap into it.

Write a Blog 

If you can write a book, you can write a blog. A blog is a place for your thoughts and feelings. It's like an online journal. Think of it as your own little slice of the internet. 

You can easily start a blog on your website (which you should already have), and update it as frequently as you'd like. Fiction writers can upload deleted scenes from their book. Non-fiction writers can treat the blog as a bite-sized version of their book.

Maintain Active Social Media Accounts

Twitter and Facebook are two of the most active websites on the internet. You should have already posted news about your book on them before reading this. Whether or not your posts will be noticed depends on how active of a following you have. Although, it doesn't hurt to try.

There are other social media websites like Pinterest and the aforementioned YouTube, so do your best to keep them all updated.

Conclusion

Maintaining an online presence is the easiest way to market your book. If you plan to write a series, then being online is even easier. You'll have something new to talk about every time you release a new entry. For more tips about marketing, connect with us today!