How to Principal Entity (PE) and Telemarketer(TM) Binding Process Airtel DLT Portal

Important update regarding the recent TCCCPR 2018 Guidelines. As per TRAI’s instructions, With effective from November 1, 2024, all SMS sent from Principal Entities must be traceable. Any SMS where the chain of telemarketers is not clearly defined or does not match will be rejected.

Key Requirements and Timelines:

·???????? Starting from October 22, 2024, all Principal Entities will be required to define their Telemarketer (TM) on the?Airtel DLT portal.

·???????? Telemarketers (TM) must then either:

1.????? Define whether they themselves are acting as the Telemarketer Delivery (TMD) with a direct connection to the Telecom Service Provider (TSP), or

2.?????? Select another TM who will further define their role as TMD or select an additional TM in the chain.

Approval Process:

• Once the entire?PE-TM > TM > TM > TMD?chain is defined, both the TM and TMD must approve the chain.
• The TMD must then hash the entire workflow to ensure compliance during SMS submission for DLT scrubbing.

How to Register Principal Entity (PE)-> Telemarketer (TM) Mapping On Airtel DLT Portal

Step-1 Login To Airtel DLT Portal as a enterprise using your registered details, Go to DLT-> Manage SMS Workflow from Left Menu Bar

Step-2 Click on Register New PE- TM Mapping

Step-3 Click on Start Creating Step-4 Search Telemarketer using Ref Id, DLT ID, Name

Step-5 Choose your Telemarketer from the list C Click Proceed

Step-6 Click On Save to Complete the Flow, The Approval Request will be sent to TM for Approval

Click On View Workflow to see the current status of your PE-TM Request

Important Points To Note:

·???????? All Principal Entities will be required to define their Telemarketer (TM) on the respective DLT Portals.

·???????? Telemarketers (TM) must then either:

1.????? Define whether they themselves are acting as the Telemarketer Delivery (TMD) who is responsible for final message delivery via Telecom Service Provider (TSP), or

2.????? Select another TM who will further define their role as TMD or select an additional TM in the chain.

·???????? Once the entire PM -> TM -> TM -> TMD chain is defined, the TMD must then hash the entire workflow to ensure compliance during SMS submission for DLT scrubbing.

Here are the guidelines for Register Principal Entity (PE)-> Telemarketer (TM) Mapping On Airtel DLT Portal:

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Airtel:

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