HOW TO PRICE YOUR COACHING SERVICE: TOP 4 QUESTIONS ANSWERED
Michelle Kuei
Storyteller and Adversity Speaker | Visibility Marketing Coach For Female Empowerment Coaches | Boosting your authority, attracting paying clients, and securing speaking gigs
Stepping into the dynamic world of coaching can be a bit like learning to dance - especially when it comes to pricing your services. Even for the experienced coaches out there aiming to scale their business, this part can feel like cracking a tough secret code.
But hey, we're all in this together, right?
In this grand puzzle of coaching, there are so many pieces to fit together - from your personal expertise and journey to the unique value you're adding to your client's lives.
It's like you're an artist, and pricing your masterpiece can sometimes feel like a maze.
With so many factors playing into the equation, it's totally normal if you find yourself playing a continuous game of "20 Questions" or scratching your head in bewilderment.
Today, I'm super excited to roll up my sleeves and dive deep into the nitty-gritty of the four questions that pop up more often than a Whac-A-Mole game when it comes to pricing your coaching services.
Whether you're a fresh face in the coaching world or a seasoned pro, these insights are going to shine a light on your path. So buckle up, and let's get to cracking this mystery wide open!
Q1. How do I determine the value of my coaching service?
Picture this: your coaching service is like a hearty, spicy stew ??, cooked to perfection with layers of flavors.
Each layer represents the wisdom and experiences you've gathered over the years - the personal growth you've gone through, the professional milestones you've hit, and the vast knowledge you've soaked up on your journey to becoming a coach.
But wait, there's more!
This isn't just about the one-on-one sessions you have with your clients; it's about the life-altering transformation you can sprinkle into their lives.
For example, if your secret sauce helps a client kickstart their business and brings in a steady flow of customers, the value you sprinkle into that client's life is more gigantic than a mammoth!
So, remember, the price tag on your coaching service should echo the richness of your experience, the depth of your knowledge, and the power of the transformation you whip up!
Q2. How can I make my coaching services more affordable while still making a living?
If you're a coach who's all heart and soul, with your main mission being to serve others, I bet you've been scratching your head on how to keep your services pocket-friendly.
But, my friend, it's equally important to keep in mind that your business needs to be as robust as a sumo wrestler ?? ♂?, financially speaking.
So, while you're busy thinking about how to sprinkle coaching magic into everyone's life, remember to factor in the fuel needed to keep your business machine humming smoothly.
Here's a shiny gold nugget of advice: try introducing a 'one-size-doesn't-fit-all' approach to your service offerings. Have some exclusive, top-tier, premium coaching for the clients who can afford it, akin to the first-class lounge at the airport.
For your friends on a shoestring, offer some value-packed resources that don't require your one-on-one time, but still pack a punch. Think e-books that spill the beans on secret strategies, online courses that are as rich as a billionaire, or group sessions that bring the power of the community together.
This way, you'll serve everyone - from the spendthrifts to the savers, ensuring your business stays in the black!
Q3. Should I charge per session or per package?
Here's the secret: package pricing is your ticket to the good life! Charging by the session can sometimes feel like you're on a never-ending hamster wheel, hustling non-stop for the next client. It's kind of like trying to juggle while riding a unicycle - not impossible, but it sure can be exhausting!
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Swap that unicycle for a comfy armchair when you opt for package pricing. With this approach, you're securing a steady income and keeping your schedule under control - no juggling required.
Now, don't get me wrong, there might be times when charging per session is the right move. Maybe you're offering a lifebuoy emergency session or dishing out some stellar consulting services. In those cases, charging per session is totally a game you can play. Just remember, in the grand chessboard of coaching, it's all about making the moves that best serve you and your clients!
Q4. What factors should I consider when setting up pricing for group coaching or one-on-one coaching?
Deciding between launching group coaching or dishing out one-on-one sessions is kinda like choosing between pizza and ice cream - it all depends on your current mood (or in this case, the size of your audience and network).
For those coaches who are just stepping onto the scene with a more intimate follower base, starting with one-on-one coaching could be your secret sauce. It's like having a heart-to-heart chat over a cup of coffee ?, where you get to offer personalized attention and make a significant impact.
Once you've got a taste of success with a few clients under your belt, you might think of amping up the party and throwing some group coaching into the mix.
Now let's talk dollars and cents.
Your price tag should echo the type of coaching you're offering. Think of it like this: group sessions are a pizza party, where the cost of each slice (or individual) is lower since the pie is shared. But, one-on-one sessions? They're more like a gourmet dinner for two - a bit pricier, but oh-so-worth-it for the tailored experience.
And hey, if your group sessions are packing a punch with extensive materials or resources (maybe some extra cheesy toppings ?), feel free to charge a bit extra for that added value!
After all, you're not just serving up any old pizza - it's a deluxe extravaganza!
Embrace Your Value and Let Your Pricing Sing Your Praises
Pricing your coaching service isn't like buying a t-shirt where one size is supposed to fit all. Nope! It's more like picking out the perfect hat - it has to fit just right and trust me, it doesn't have to feel like you're solving a Rubik's cube.
With these four juicy questions quenched, you're now strutting down the path to nail down a pricing model that feels as good as scoring the last piece of cake at a party. A model that doesn't just work for you, but also makes your clients jump for joy.
Let's not forget, the value you bring to your clients is like finding the golden ticket in a chocolate bar - it's extraordinary! And your pricing should echo that golden glow.
Have faith in your service, stand tall in your pricing decisions, and remember: you're not just changing rates, you're changing lives! Never undervalue the ripple effect of transformation you can create in someone's world.
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