How Price Increases Affect the Way We Do Business
Murat Sozeri
Experienced Denim Product Developer with Procurement and Negotiation Skills
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Regardless of how you run your business: Specialty Store + wholesale, wholesale only, your own store + specialty stores, Online Store Only, or a combination of any of these...... Obviously, there are some things we can and cannot control. If wholesale is an important part of your business, this becomes even more crucial. To avoid missing out on the season, you should complete garment production within 6 weeks after collecting orders. This means that the production fabric must be ordered ahead of time, and the garment maker’s capacity is pre-programmed. Otherwise, -with last-minute bookings- the fabric lead time will quickly increase to 10-12 weeks, -even for 98/2 or rigid fabrics.
It is difficult to run a business when fabric lead times are 8-10 weeks, garment production is 6-8 weeks, and there is the possibility of a logistics-related disruption at any time. You'll need strong partnerships with your suppliers and timely strategic planning to get these things done smoothly.
As you may know, each production region is dominated by certain major brands. If you are a medium or small-size brand, you know who is going to get the larger capacity in the early part of the season. If you order late, you will face a very long deadline, -even a one-week delay- which will create a big difference.
To be aware of market conditions in advance, you must build your own ecosystem. This system will eliminate late fabric deadlines, production capacity shortages, price fluctuations, and logistics issues. Another critical point to emphasize here is the elimination of capacity booking competition when the market reopens. Keep in mind that when business returns to normal, everyone will be competing for capacity from the same suppliers. And it will all happen so fast. Those who act quickly and strategically will gain a significant advantage. Your timely strategic planning will ensure that your product flow remains uninterrupted.
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You must maintain control of your supply chain in the face of potential changes in raw material, logistics, and labor prices. Investing in goods is bene?cial due to global inflation. You are aware of the most popular fabrics in your collection. Fabric pre-ordering is critical for keeping fabric prices stable and reducing lead times. There is no need to be concerned about the exact number of order quantities. Estimates will provide them with enough information to run their business in the future. The same thing is valid for garment makers as well.
It is basically critical to communicate with one another in advance, to provide reasonable prices & uninterrupted raw material supply, and to guarantee the continuation of the product flow.
Raw material bookings will be scheduled months in advance by all of the companies in your supply chain. They will be able to see how prices will appear for the upcoming season and whether a bottleneck will occur in the future. This will serve as your emergency siren. All you have to do now is act.
I would like to end this article with this simple question: What would be the FOB/LDP price for your current male or female 5-pocket denim pants if produced in Egypt, Bangladesh, China, and Turkey?
In my next article, I'll discuss the Chinese denim market.
Founder at rematters - textile recycling solutions leading textile recycling innovation
2 年Nicely prepared Murat - we were just having a very similar discussion with Eylem Er Temizkan - Your Responsible Production Partner in Turkey yesterday !