How to prevent online sales loss and manage inventory + bonus case study

Welcome to "All about eCommerce", a? fortnightly series that explores challenges faced by brands in digital retail and growth tactics that have increased sales & visibility across channels and geographies for them.

Paxcom is a one-stop eCommerce agency known for its end-to-end eCommerce & Omnichannel solutions that has been helping global brands succeed online.?

We have supported over 150 brands and sellers across 21 countries to enhance their digital commerce with our AI-powered data analytics solutions, devising & executing advertising campaigns, eCommerce-friendly content, and much more

Today’s newsletter talks about -?

• How to prevent sales loss and manage online retail inventory better
• Success story on how Paxcom helped HipHop (Personal care brand) achieve 90% search share on Amazon?
• Event Alert (LinkedIn Live) on Winning eCommerce in India by Tanya Kakaria (Business Head, Paxcom)
• Latest Updates on What's happening in the e-commerce world?
• How Paxcom can help you scale your online business

Challenge (Product Out of Stock leading to sales loss)??

One of the Brand's main challenges is ensuring that its products are available on eCommerce platforms through its authorized sellers. Unauthorized online sellers may also disrupt your business for a variety of reasons, including by selling your products at a price that affects your buy box, as well as your ratings and reviews. Losing sales because you've run out of stock may seem like a short-term setback, but consumers switch to competitor brands if they see a product is out of stock repeatedly on a product page. According to a survey, 37% of customers end up buying items from a different brand. However, you should not underestimate the long-term harm this can cause to your company's reputation and perception. In addition to losing sales, your products' placement in retail search results diminishes, you lose the buy button on marketplaces, return rates rise, and much more.

Keeping track of your product’s stock status for each online platform and marketplace seller on a daily basis is of utmost importance as the digital shelf is constantly changing.

How can Kinator, a multi-channel data analytics tool help you prevent your sales loss

Solution

Kinator, helps you to:

• Track on-shelf availability across platforms, sellers, and locations
• Provide alerts for SKUs that are out-of-stock with your authorized sellers
• Track stock trends over time across all your channels, categories, and brands?
• Separately identify Power SKUs that are out of stock
• Highlight promoted products that are unavailable?

Brand Success story

HipHop skincare, a women-led company that manufactures and markets affordable personal care products, wanted to make their mark in the online retail space. Paxcom started its engagement with HipHop and identified loopholes in the retail readiness of their listings on Amazon, along with spend leaks on ads & limited share of voice.?

To discover the strategies behind HipHop becoming the category leader, read the success story by clicking on the banner below.?

Event Alert (LinkedIn Live)

Paxcom held an Insightful LinkedIn live on the topic of "Winning E-commerce in India."

This session, led by our Business Head Tanya CK, discussed the factors that influence your product’s share on eCommerce platforms, ways to achieve an excellent daily run rate while also getting a fair share, customer acquisition, and how brands can boost their online sales.

Watch the recording by clicking on the banner above. Subscribe to know more about our upcoming events here.?

What's happening in the eCommerce world?

Bringing to you some of the latest updates in the eCommerce world.

• Amazon is focusing on one-day delivery. The company invested a lot of money growing its Prime shipping before the pandemic. They've increased prime fees and doubled fulfillment capacity in the last two years.
• With the launch of its "Imperfects" platform, eBay U.K. hopes to combat the problem of fashion waste. Imperfect sells new but substandard products from more than 100 high-street brands.
• Shoppable augmented reality content from Walmart U.S.A. is now available on Snapchat, where it hopes to increase sales of its e-commerce site. A new AR "Snap Scan & Shop" lens is being rolled out by Walmart to allow mobile users to make recipes using items they already have at home or can order from Walmart
• As part of its "Buy With Prime" initiative, Amazon.com now allows direct-to-consumer (D2C) brands to use FBA and AmazonPay on their own websites while maintaining a direct relationship with their customers.

Connect with our Experts

Don’t give your competitors a chance to get ahead! Analyze the impact of every change in your eCommerce revenue with our AI powered data analytics tool- Kinator.

If you’re interested in learning more about our tool or services and how it can fit in with your existing eCommerce strategies, you can reach us at [email protected].

Also, please write to us in the comments section about what would you like to hear next or if there is something we can improve. We love feedbacks :)