How to prepare for Sales Season

The sales season is coming, which means that e-commerce sites will experience another influx of buyers. Holiday season e-commerce retail sales in the US as usual total almost $186 billion, according to Statista. Forecasts suggest that online sales during the holiday period will only grow every year.

The number of online buyers is increasing daily, so it’s vital to consider real e-shop possibilities. The faster and more convenient site is, the greater the influx of users it will get. As a result, you will get more satisfied customers who order your services.?

Conduct quality testing of the site

A well-tested e-commerce site or app will help you get pleased shoppers. And here's what you need to pay attention to for this site to work perfectly during the hot sale season.

For the client site to withstand any influx of visitors and your consumer remain satisfied with your services, you need to test the functionality, load, performance, usability, and compatibility.

Load testing

Prepare your site for an influx of visitors. On the day of the sale, you get a unique opportunity to make a first impression to a new audience. It is essential to ensure that all functions work correctly and are ready for increased load.

Performance testing

Slow site loading speed leads to the loss of many buyers. A study by Google revealed that 53% of mobile users abandon sites with more than a 3-second delay. Clients don't like pages that take ages to load because it wastes their time.?

Functionality testing

Check the technical component of the online store again. If you need to test your online store, contact the professionals - they will come to the rescue, find all the inaccuracies, and optimize the site.

Compatibility testing

It would help if you thought about adjusting the store to different screen resolutions of popular smartphones, tablets, and other devices, so as not to miss a single site visitor.

UX/UI testing

The site must have convenient navigation. The user should not get lost and has to easily find? everything they want.

Critical functionality testing

Such testing needs to be done if you have to test critical points for an online store: home page, product catalog, order page, and APIs, such as payment and shipping services.

Conclusion

You can get the most out of the sales season providing these tests. Carry out all necessary marketing and testing activities - get grateful and happy purchasers. It also will bring developers a lot of positive feedback on their work, which in turn will lead to new shoppers.

If you need help with debugging or are pressed for time, contact professionals with extensive experience solving such problems. Your online store will improve with testing that will help impress your customers and increase turnover. QATestLab has tested e-commerce mobile applications, and online stores for over 15 years. Our team will be happy to help you solve testing problems during the hot sales period.