How To Prepare Powerful Messages For Your #VIDEO

Having a website video as part of your overall marketing strategy will increase your visibility and reach.

The video needs to grab and hold the attention of your viewer. Ideally, it should resonate enough to make your viewer want to share it through their own social media networks.

So how do you create a video that delivers the right message to the right audience, in a clear and meaningful manner?

Preparation is key!

You need to decide whether the content of your video appeals to the mind or to the heart. Mind content is useful and interesting making your audience want to learn more. Heart content targets desire and fear, offering solutions that promise more time, money, love, respect, etc. Ideally, your video should include a combination of both mind and heart.

Below are top tips to follow when you prepare the message for your video:

Make sure the introduction stands out

One-fifth of viewers click off a video within 10 seconds if they’re not interested in what they see?  The introduction is integral to the success and effectiveness of the video. It needs to be inspiring, entertaining and informative, to hook the viewer to keep watching the rest of the video.

Have a stimulating title

The title needs to be eye-catching and grab the viewer’s attention. In addition, it needs to include relevant keywords to increase the chances of appearing in Google Searches when people are searching or researching your business.

Describe your target audience

It is vital that you know who your video is targeting. Outline their demographics and location. Deep dive into what their pain points are and how you can help resolve them. By having a clear idea of your viewers, you will be better able to talk directly to their issues.

List the objectives

Doing this will help to ensure you don’t leave anything out. What do you want the video to achieve? What impression do you want to leave with your audience? Outlining your objectives will give you the framework required to start working on your message.

Define your key message

Clearly define the key message you would like to communicate in your video. Literally write it down, identify and draft the specific points you need to make to ensure your viewer takes away the intended message of the video.

Story telling

As marketing extraordinaire Seth Godin says, “Marketing is no longer about the stuff that you make, but about the stories that you tell.” Telling a story is far more engaging and appealing that an information dump. Stories resonate more and are better at getting and retaining the viewer’s attention, especially if it resonates and connects with them.

Write the script

The script is the roadmap to creating a good quality video. It keeps you on topic all the time. Even if you don’t want to read from a script, you should develop one to ensure that the content of your video remains on message and on brand. In the majority of cases, a 30- to 60-second script should be sufficient. Remember, you are talking to one person, so use the words “you” and “your” to speak directly to them in a conversational tone.

Introduce yourself, get to the point quickly by addressing a potential or existing problem that can be solved for your viewer.

Choose a suitable location

If you’re working in a studio, be sure to choose somewhere quiet. This is especially important if you’re not going to have background music to cover up any little noises that inevitably occur while shooting, such as a cough or sneeze outside the door. Make sure that the studio has the background and overall aesthetic style that you want.

If shooting outdoors, take into account shifts in weather, and how the light changes throughout the day.

Get used to the camera

The more natural you look in front of the camera the better your video will be. It’s a great idea to film yourself in front of the camera and repeat this several times so you get comfortable with how you look. Try different things such as moving your hands to highlight a point and test different facial expressions such as smiling and being serious where appropriate.

Make it Mobile Friendly

As of February 2019, mobile devices account for 49% of web page views worldwide and this number is steadily increasing. This means it is essential that any video produced is mobile friendly, after all you do you want your viewers to actually be able to watch it!

The Call To Action

The final step to tie all the pieces together and culminate in a video that inspires viewers to act is the call to action. The call to action invites the viewer to take action. This could be to subscribe to a newsletter, complete a survey, make an appointment or even purchase an item.

Ask yourself, what do you want your viewers to do when they’ve watched the video? Once you have defined this you need to be straightforward and encourage them to do what it is you ask. Having a strong call to action will get you the best results. It is important that your call to action is clear, short and punchy.

"Video is the most engaging medium you can use to get your message out" Paul Sheaffe, Pauls Productions

Pauls Productions specialises in producing engaging website videos for business.

Please contact us to discuss how we can help you increase visitor engagement on your website.

Email: [email protected]

Phone: 04 3939 1033

https://paulsproductions.com/video-for-web/