How To Prepare for The Perfect Valentine's Day Campaign Photo Shoot

If you run a hotel, you’ll know that Valentine’s Day brings a lot of potential for extra revenue as well as love. But this doesn’t just have to be done by targeting romantic couples – why not incorporate pet love, family bonding, Galentines, Palentines into your marketing plan too?

By targeting different segments of your market, you have the power to spread the love a little further this holiday season. To reach your goals, you need to think outside the box and really consider the relationship between your business and your consumers. After all, many singletons grow sick at the thought of Valentine’s Day, but you have the ability to change this stereotypical perception by shooting a carefully thought-out campaign. Read on to find out more information regarding this.

When to plan for a Valentine’s Day photo shooting

When considering your Valentine’s Day campaign shooting, one of the most crucial things you need to think about is the timing of when it will occur. Scan some of our top tips below concerning when you should plan for the shooting and why.

The earlier, the better!

The earlier you shoot your Valentine’s Day campaign, the better. As a business owner, you need to keep in mind that hotels and other venues typically start advertising for Valentine’s Day around two to three weeks in advance of the event. Thus, in reality, the ideal time to start shooting is at the end of November, ensuring that you don’t miss out on any valuable advertising time or have to rush your shooting to get it done in time.

A rushed shoot may put potential consumers off from choosing your business on such a special occasion, meaning you need to take your time and capture things right to appeal to your target segments. Carrying the campaign out within plenty of time will allow you to think about the inclusivity that your shots reveal and the message you intend to convey about your brand.

What to shoot

What you will shoot for your Valentine’s Day campaign depends on your target audience. You can cover a variety of different things, including sweet delicacies, blooming flowers, glasses of bubbly, and lifestyle experiences – the choice is yours!

Lifestyle

If we’re going to get straight to the facts, incorporating lifestyle into your Valentine’s Day campaign is a must-have. Portraying lifestyle in your shots can complement photos displaying food, drinks, and other things to help really sell your story. By depicting your campaign in this way, your consumers can experience what it feels like to submerge themselves in what your business has to offer and make the whole thing a little more real for them, whether this is a Galentine brunch, romantic afternoon tea, or family dinner.

Props

Unusual props can undoubtedly create appeal via memory recall and work well for various target segments, helping your brand deviate from focusing solely on romance. As shown in the image below, you can use a broad range of props, including novelty balloons, funky glasses, and delicious treats. When your potential consumers see how much fun your models are having, there’s no doubt they’ll want to get in on the action too!

Colour

Take a look at our examples of colour usage below. As you can see, red and pink are key colours when it comes to playing cupid, and the brightness of these shades can assist your creation of eye-catching content when it comes to standing out. Incorporating these colours into your campaign will help your business translate a sense of passion, love, or fun – whatever shades and tones you choose. Alternately, you could try more neutral whites and creams for ultimate sophistication – if you want to show off the crispness of your hotel bedsheets, now is undoubtedly the time to do so!

Children

As shown in the image below, there’s no reason why you can’t include children in your Valentine’s Day campaign. We’ve already mentioned that you can incorporate many different forms of love in your photoshoot, meaning that being inclusive with families isn’t necessarily a bad thing. For those who aren’t able to hire a babysitter or don’t want to leave their children for the evening, this kind of shot is ideal for showcasing that couples can still have a good time on Valentine’s Day by treasuring special family bonding moments.

Close-up shots

To really capture the quality and essence of your products and services, you may want to include close-up shots as part of your campaign. This type of style can work really well for food and drink items and can help you show off your menu in its most glorious light.

Conclusion

So, there you have it. Hopefully, you are now more aware of how you can shoot the perfect campaign this Valentine’s Day to draw in a range of prospective consumers. When and what you decide to shoot in this particular campaign can be integral to your marketing strategy and make or break your company’s revenue this February. Just remember – Valentine’s Day isn’t just for couples, so it’s time for your business to go out there and start sharing the love today!