How Premier League Clubs Are Winning With Culture.
Welcome to the Hopeful Monsters Institute. A curation of the inspirational, entertaining and bizarre that will bend your noggin in a different direction. Hand-selected by Hopeful Monsters. For Hopeful Monsters in the wild.
Premier League Football Clubs may seem like a strange source of inspo for ‘non-sports’ marketers. However, the precision with which these clubs target their audience is nothing short of genius. They know their fans inside out - their history, their culture, their passions, even their memes. And they use that knowledge to make money!?Here’s what we can learn.
What makes a triple distilled whisky better than a single distilled whisky? What makes an Irish whisky better than a Swedish whisky? We haven’t the foggiest. Brands use intellectual alibis to turn emotional decisions into rational ones. This means providing a believable reason behind a product's appeal.?Here’s how you can make one.
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If it didn’t end up on Instagram, did it even happen? We can feel your eye roll through the screen. Where people once traveled abroad to find themselves, now they are traveling to find something worth putting on their socials. So how can you capitalise on?tourists' ever-growing search for content?
In today's marketing world, where signals and stats flood in faster than a trending meme, the idea that marketing outcomes are perfectly predictable is downright laughable.?Marketing is more like quantum physics - full of surprises, unpredictability, and Schr?dinger's cat-level mysteries.
Not another generic AI article. If you’re just using AI for basic prompts, you’ll get back results that are as exciting as plain toast.?The real fun begins when you train AI with your own models and data.?Yes, you’ll still need creative humans to stir the pot, but the results can be pretty spectacular.
Understandably, most marketers think of their brand presence in terms of the “real world”. But as gaming continues to rise and become more advanced, it may be time to prioritising?how your brand shows up in virtual gaming worlds too.