How to Predict User Behavior? [Using AI]

Understanding consumer behavior is important for every marketer, it helps companies and organizations to take important decisions in the future. It also helps business managers to identify the reason behind the purchase/rejection of the product & services.

Ways to predict customer behavior:

AI - Deep Learning

This is the best way to uncovering new customer behavior in month advance. understanding what customer's want ideally before they do is crucial for marketers.

AI makes this work easier with the help of deep learning. It is a machine learning use algorithms to predict user using neural network similar to the biological brain.

Deep learning helps AI to predict outputs of humans by a given set of inputs. Usually, it takes a large set of inputs. Here are the real-time experiments.

Experiment 1 - Predictive vision:

This experiment conducted by researchers with MIT computer science and Artificial Intelligence Laboratory (CSAIL) trained the system to predict the action of the people.

In Brief: The machine has to predict what happens next when people meet each other. It may Hug, Handshake & Kiss.

CSAIL laboratory developing an algorithm that can anticipate future interactions more accurately than ever.

Experiment 2 - Brains4Cars

Researchers at Cornell University and Standford University developed this experiment to predict the driver's body language and traffic around the vehicle.

This system anticipates driver behavior 3.5 sec in advance. This helps to predict user behavior in self-driving cars.

These experiments provide compelling results, but how to predict user behavior a month advance?

Artificial Intelligence for Marketers:

As deep learning technology continues to improve and evolve more businesses pull it into their marketing strategy. Marketers can gather more information about consumers generated from a various array of devices.

Leading companies using AI:

There are plenty of leading companies already started using Artificial Intelligence.

Netflix:

One of the biggest media service providers using AI to personalization & recommendation system of their subscribers. This algorithm helps them to save $1 billion in customer retention.

Amazon:

Amazon knows for its best product recommendation engine. Yes, it used an AI algorithm in it. Other than this it also uses AI to speed its deliveries. The system called " Anticipatory Shipping ".

Facebook:

The tech giant also at the forefront in deep learning also created a new face verification app called "DeepFace" which used to recognize users' faces in photos.

Want to use AI for your business?

Google helping to develop deep learning technology and it providing cloud software that helps the organizations to get to know all information about creating a new deep learning project on google cloud.

Other methods to predict customer behavior:

• Using Product Feedback
• Analyze & Act CX Data
• Taking a Survey

If you want to predict customer behavior for the future, then its highly recommended to start AI anticipatory system fo your business. 80% of new businesses get failed due to a lack of understanding. Know your customer's preference before you launch a product.

Cheers!