OpenAI's ChatGPT has ushered in a new era of real-time information access with its "Browse with Bing" feature, overcoming its previous data access limitation up to September 2021. This feature will significantly augment many of the core PR workflows and tasks professionals are responsible for, including:?
Building Competitor Analyses: ?
Prior to the new update, ChatGPT’s knowledge base was limited, especially when it came to understanding the current standing of companies, people, and markets. Now, with ChatGPT’s “Browse with Bing”, the platform empowers PR professionals to monitor a client's competitors in real time seamlessly. The feature can not only facilitate the retrieval of relevant articles on competitors but can also leverage ChatGPT's high processing power to derive qualitative and quantitative insights from those pieces of coverage. These insights can be instrumental in refining your clients' messaging, communications, and marketing strategies.?
The essence of impactful media relations lies in constructing timely and relevant media lists that resonate with a client's news or viewpoints on a given topic. The traditional legwork required to unearth new reporters, especially during rapid news response pitching, has been a time-consuming endeavor. ChatGPT’s “Browse with Bing” feature will significantly streamline this process. By providing the right prompts to ChatGPT, the platform can retrieve real-time reporters relevant to a given topic or news story, reducing the manual effort and enhancing efficiency in building real-time lists allowing PR professionals to focus on crafting the story. ?
Developing Timely and Impactful Pitches:?
Writing compelling and timely pitches is at the core of effective media relations. The conventional process of building a pitch, much like media list creation, has been laborious, requiring extensive reading and research to identify the right reporter and angle for a given topic. ChatGPT’s “Browse with Bing” can redefine this framework, aiding PR professionals in researching topics more effectively and harnessing AI's power to craft impactful pitches that can help PR professionals drive more earned media.?
So, to tap into ChatGPT’s “Browse with Bing” feature follow three simple steps (please note: only enterprise level or premium users will be able to access this new feature): ?
- Step 1: Navigate to the GPT-4 dropdown menu.?
- Step 2: Select 'Browse with Bing'.?
- Step 3: Open a new tab on ChatGPT and begin searching.?
ChatGPT’s "Browse with Bing" feature heralds a new realm of possibilities for PR to work alongside AI. Our recommendation – delve, explore, and experiment, as the influence of ChatGPT and generative AI at large continues to be on an upward trajectory.?
- PQ Media's latest report uncovers the burgeoning realm of influencer marketing, which exceeded $30 billion in 2022. The findings reveal that influencer marketing expenditures skyrocketed by 21.5% in 2022, reaching a staggering $29 billion and are poised to hit $34 billion in 2023. A significant chunk of this spending, about 76%, stems from the US. However, America's dominance in this arena is predicted to wane, dropping to 68% by 2027, as countries like India and Japan emerge as influencer marketing powerhouses. Driving this explosive growth are shifts from mere "likes" to tangible, result-driven metrics, a renewed emphasis on authenticity in content, and the ascension of micro-influencers – those boasting a following of 10,000 to 100,000 – to the forefront of the influencer space.?
- Threads's recent updates showcase the platform's strategic moves amidst the turbulence at "X" (previously known as Twitter). With a growing number of users venturing beyond traditional real-time news apps, platforms like Bluesky are witnessing a surge in interest, while Threads is emerging as a favorite among niche audiences. Although Threads hasn't quite matched the colossal user base of "X", it's introducing enticing features that could amplify its allure. Key among these are the option to edit posts within a 5-minute window and the flexibility to switch profiles within the app. Moreover, Threads is taking a decisive step by decoupling its account deletion process from Instagram, ensuring that users can opt out of Threads without jeopardizing their Instagram data.?
- Meta's latest expansion of the "Meta Verified" program unveils a tailored package for businesses, building on its initial launch centered around creators. Revealed at the Conversations conference held in Mumbai, this revamped initiative permits businesses to acquire a verification checkmark at a rate of $21.99/month for web users or $27.99 for mobile users. Those seeking a comprehensive solution can opt for the bundled deal at $34.99, encompassing both Facebook and Instagram. While Meta had briefly flirted with the notion of "increased reach" for its verified creators before its swift withdrawal, this new business-centric verification subtly suggests a renewed approach, teasing the potential for businesses to "forge connections in innovative avenues."?
- Meta's recent rollout introduces animated avatar stickers within WhatsApp, marking yet another step in their quest to weave digital avatars seamlessly into their myriad platforms. This initiative follows the earlier introductions of animated avatars across platforms such as Instagram, Facebook Stories, Reels, and more. The overarching objective is to familiarize users with their digital avatars, aligning with Meta's ambitious vision of a metaverse – a realm where users immerse and interact through their avatars in an array of digital environments.?
- In its latest announcement, Meta unveils new business tools for WhatsApp, laser-focused on its expansive user base in India, which surpasses a whopping 500 million. The introduction of "WhatsApp Flows" is poised to redefine business interactions, enabling enhanced features like streamlined in-chat transactions. In a move to diversify its payment spectrum in India, WhatsApp is forging alliances with industry leaders Razorpay and PayU. And, adding another feather to its cap, the platform is gearing up to launch the "Meta Verified" initiative for business profiles, gracing them with a distinctive blue checkmark and the power to craft a personalized discoverable page.?
- Meta has introduced a multi-profile feature on Facebook, allowing users to create up to four additional personal profiles to cater to distinct interests, audiences, and content. This feature is not merely about diversifying content; it's a strategic endeavor to reinvigorate personal content sharing and ensure a more organized categorization of friends, groups, and interests. As this feature takes center stage globally, it's essential to note its boundaries: areas like Dating, Marketplace, and payment functionalities remain exclusive to the primary profile, with certain limitations also imposed on messaging. ?
- Google and TikTok are reportedly exploring a partnership to integrate Google search prompts into TikTok’s search feature. This move comes after observations that many young users are turning to TikTok as a primary discovery tool over traditional search engines. While Google aims to maintain its prominence in the search domain through this integration, the specifics of any financial arrangement between the two companies remain undisclosed.??
- TikTok has officially launched in-stream labels for AI-generated content to enhance transparency and limit misinformation on the platform. Creators who use AI for content creation will now need to flag their posts accordingly or face potential removal. This move follows concerns about the rise of AI-generated content across platforms, with TikTok being the first to introduce a specific AI-generated tag, while platforms like Instagram and YouTube are also developing similar measures.?
- Addressing the longstanding challenge of under-attributed campaign conversions, TikTok unveils cutting-edge ad measurement tools. Acknowledging the limitations of last-click attribution techniques in encapsulating the full spectrum of user journeys, TikTok is spearheading the deployment of Attribution Analytics. Furthermore, the platform is setting the stage for "self-attributing networks (SAN)" to become a non-negotiable standard for its advertising partners. By synergizing user IDs with conversion metrics, the SAN methodology promises advertisers a sharper insight into their ad's efficacy. As part of this forward-thinking shift, all advertisers are slated to migrate to this self-attribution paradigm throughout 2023.?
- TikTok is introducing Attribution Analytics in its Ad Manager platform to offer a more comprehensive view of ad performance and its link to conversions. The first feature, Performance Comparison, allows advertisers to visualize conversions over different time periods, track actions like "View Content" and "Add to Cart," and assess the impact on metrics over various attribution windows. This enhancement aims to address the current underestimation of TikTok-driven conversions due to traditional last-click ad metrics.?
- X is working to enhance its Communities feature by making it more accessible and interactive within the app, including a new option to pin a community to users' timelines and adding keyword search within Communities. Although Communities have not gained substantial traction since their introduction in 2021, X's CTO, Elon Musk, remains optimistic about their potential, citing upcoming improvements and integrating community posts into the 'For You' feed. As X further refines Communities, the platform aims to determine whether users prefer these more intimate discussion spaces or broader engagement.?
- X, currently undergoing significant transformations, has presented new and revamped features, including long-form blog posts, video calls, in-app payments, and shopping, under the leadership of CEO Linda Yaccarino. However, many of these developments are not entirely novel, being more of a refinement of older products, and the vision of becoming an "everything app" as Elon Musk envisions remains distant. While the direction and potential of X are promising, it remains uncertain whether the platform can achieve its ambitious goals amidst challenges like reduced staff capacity and a shift in its operational strategy.?
- LinkedIn's recent accolade from the Media Ratings Council (MRC) heralds its commitment to excellence in the realm of ad metrics. Following a self-initiated audit, LinkedIn secured MRC accreditation for a suite of its display ad metrics, underlining their conformity to industry benchmarks. This recognition extends to four pivotal metrics across diverse platforms and ad modalities, reinforcing the trust quotient among LinkedIn's advertiser community regarding the platform's measurement and documentation protocols. With its sights set on comprehensive accreditation for its entire ad portfolio, LinkedIn has further enhanced its Campaign Manager, introducing a dedicated column spotlighting MRC-accredited metrics.?
- LinkedIn, in collaboration with CoderPad, is introducing 33 software development courses and interactive coding exercises to help users delve into coding, available for free until December 18th. The courses cover various programming languages like Python, Java, and JavaScript, emphasizing the evolving importance of coding skills, especially with the rise of AI. LinkedIn highlights that an understanding of coding can enhance interactions with advanced AI systems and potentially boost career opportunities.??
- YouTube has unveiled new creative tools at its "Made On" event, including a "Dream Screen" generative AI feature for adding AI-generated backgrounds to YouTube Shorts. Another notable tool is "YouTube Create", a free video editing app offering features like audio clean-up, auto captions, and direct publishing to YouTube. Additionally, YouTube introduced an AI ideas generator for content suggestions and an automatic dubbing tool for multi-language content expansion.?
- In a deep dive into its strategic maneuvers, Pinterest underscores its amplified commitment to AI-driven personalized recommendations, a pivot that's catalyzing heightened user engagement and unlocking fresh avenues for advertisers. At the spotlight event of its 2023 Investor Day, Pinterest delineated its expansion blueprint, championing its unparalleled capability to deliver tailor-made experiences, particularly as the digital landscape evolves towards a cookie-less horizon. Drawing attention to its remarkable milestones, the platform boasts a staggering 170% YoY surge in video content uploads. Additionally, its innovative introduction of mobile deep linking has supercharged conversion metrics, registering an impressive 235% uplift.?
- Snapchat has filed a patent for an "image-based valuation system" that allows users to scan items, such as collectibles, and receive a price estimate based on web references. While the exact sources of these valuations remain unclear, such a feature could be beneficial for collectors seeking quick item valuations. This development might also enhance Snapchat's understanding of users' interests for better content and ad targeting, although the company's specific plans for this feature are yet to be announced.?
- Social platforms are increasingly exploring paid subscription models, with Snapchat's subscription package, Snapchat+, seeing notable success, growing to 5 million paying members in a short time. In comparison, X Premium (formerly "Twitter Blue") has around 1 million paying members. Snapchat's success in this area is attributed to its add-on features and its integral role in users' lives, while other platforms struggle to find compelling reasons for users to pay.??
- Snap Inc. announced new augmented reality (AR) tools at its 2023 Beauty Summit, enhancing Snapchat's offerings for beauty and fashion brands. These updates include post-capture Lenses to add effects to existing photos, a "Beauty Bestie" feature that allows users to try on makeup curated by professional artists, and "Beauty Drops" that let users apply the latest makeup products to their Bitmoji avatars. Additionally, Snap is experimenting with sponsored results in its "My AI" chatbot tool to link promotions with relevant keywords.?
- Despite recent controversies surrounding its API policy and moderator rules, Reddit remains a hub for over 57 million daily users and offers a range of advertising opportunities for businesses. Reddit has released a "Retailers’ Advertising Handbook," detailing best practices for advertising on the platform, insights on audience engagement, and an overview of its paid promotion options. The guide aims to assist businesses in leveraging Reddit's advertising potential effectively during the holiday season.?
- In a strategic move to fortify its cybersecurity framework, Google Cloud unveils pivotal enhancements to its Chronicle Security Operations platform. At the heart of this revamp is the seamless fusion of security information and event management (SIEM) with the agility of security orchestration automation and response (SOAR). Elevating its defense arsenal further, the update taps into Mandiant's threat intelligence reservoir, an endeavor aimed at amplifying visibility in attack surface management and equipping organizations to rapidly pinpoint potential security breaches. Adding a cherry on top, Chronicle's latest iteration integrates Duet AI, empowering users with the luxury of deploying natural language searches, fostering a more intuitive data querying experience.?
- Twitch CEO Dan Clancy acknowledges the controversy surrounding the platform's ban policies and hints at the possibility of granting second chances to permanently banned streamers. Twitch's strict enforcement of rules, including permanent bans, has raised concerns about fairness and led some streamers to question the platform's decisions and even consider leaving. Clancy emphasizes the challenge of creating an equitable system for granting second chances, not just for big names but for everyone, including newcomers.?
- OpenAI has integrated its DALL-E 3 image generator into ChatGPT, enabling the chatbot to produce detailed and convincing images based on textual descriptions. This updated version of DALL-E showcases improved capabilities, particularly in generating images containing letters, numbers, and human hands, offering a refined understanding of the English language. While the technology has the potential to revolutionize graphic and art creation, there are concerns about its misuse, prompting OpenAI to implement tools to prevent problematic image generation and to delay its wider public release.?
- Microsoft has unveiled an array of updates, notably integrating OpenAI's DALL.E 3 into Bing Image Creator for enhanced image generation and introducing the Microsoft 365 Copilot, which offers a seamless experience across apps like Word, Excel, and Outlook. Bing Chat Enterprise, after impressive user adoption, has expanded to the Microsoft Edge mobile app, offering multimodal visual search and Image Creator capabilities. Additionally, Microsoft announced new Surface devices, harnessing advanced AI experiences and offering performance enhancements.? ? ??
- Apple Podcasts will introduce episode art with iOS 17, allowing podcasters to display unique images for each episode, enhancing the visual experience. The update could benefit shows that prioritize individual episode art for branding and discoverability, although some podcasts find it unnecessary and cumbersome. Meanwhile, Spotify continues its public battle against Apple's App Store policies, criticizing the company for monopolistic practices, while Apple faces potential regulatory challenges in the EU and US.?
