How PR differs for startups vs enterprises

Well-established players are way ahead in their journey and yet do not need much effort as an initial startup does.?

Startups need to create a strong foundation in order to sustain their business and attract customers and investors. Startups need to first spread awareness about their brand and offering to the public and then participate to become thought leaders.?

Well-established players like Google, Facebook, McDonald's, Audi, MAC, etc. They have a secure set of customer base and the public desires to know about such brand players at all times. But for start-ups, the very first thing is to attract the attention of customers and get them to at least try or purchase the product/service.?

PRs for startups devise methods to engage them in interview interactions, author key pieces where they can discuss their idea and problem-solving attitude in general along with involving them to be part of content pieces that are industry related.?

All these efforts will help build brand awareness and credibility and also focus on a spokesperson to become a thought leader. People will look up to the brand in a positive position to reach out and to know about it better rather than staying undercover and ignoring completely the magic of PR.