How to Power Your SEO Content With AI in 5 Steps
More than 80 percent of marketers that adopt artificial intelligence (AI) report rapid and positive changes for their companies. For many businesses, AI is becoming an essential component to a range of strategies, including search engine optimization (SEO) and content marketing.
How do you use AI to power your SEO content, though?
While it may sound complicated, AI for SEO is simple because it relies mostly on your AI application. That’s why your business can start using AI to supercharge your SEO and content strategy in just about five steps.
1. Find your AI for SEO software
Before your team can start embracing the future of SEO, you need to choose the application that’ll power your new approach. While a variety of AI-powered tools exist for SEO, only a few specialize in content.
This application can assess the SEO of content topics, as well as existing pages, and provide actionable and data-backed recommendations when it comes to keyword targeting, search engine optimization, and more.
It can also leverage additional features to predict the performance of new or reoptimized content.
No matter which AI application you choose, invest time researching your options and the cost of AI-powered software.
You want to choose a reliable and robust platform with a track record for results. If you spend your money on the first application you find, you may get unhelpful recommendations that send your content straight to the second page of search results.
With only 25% of people visiting the second page, you don’t want to see your content there.
2. Choose your content topics
Once you find your AI application, you can start using AI for SEO.
In most cases, you will use AI for new content. However, you can also use it to reoptimize old content.
If you’re looking to create new content, start by researching topics or keywords. Focus on issues related to your industry, business, products, or services. If you offer cooking classes, for example, don’t write about the latest tips for lawn care.
A few tools that can make finding content ideas easier include:
3. Get your topics analyzed
Every AI application is different, so your process for submitting keywords or topics will vary.
In most cases, your application will provide a walk through or instructions for using the software. Depending on the provider, they may even take care of the submission process and deliver the results to your team.
Details provided by your AI platform will also vary.
If you use ContentGenius, for instance, it delivers the following information:
- Recommended word count
- Related keywords
- Potential title tags
- Semantic analysis summary
- And more
For your team to review and get the most from this data, make sure you understand the different pieces of information. If you have questions about what a semantic analysis is, for example, ask. That way, you can make the data actionable.
4. Review your AI SEO data
Next, go over your AI-generated SEO data.
The team overseeing your marketing and SEO efforts, for instance, should look over the report. They will want to review the data in case of errors, questions, or concerns. Then, they can pass the recommendations onto content writers.
Depending on your business, you may follow a different approach.
If your content writers consist of team members from across departments, for instance, you may want to review the report with them. You can explain some SEO basics, like keywords and keyword stuffing, for example.
This proactive step ensures your new content meets not only brand guidelines but also SEO standards.
If you partner with a third-party that provides writing services, make sure they follow your report.
Working with a full-service ageny that provides not only SEO services but also content services
5. Write your content
With your writing team on-board, your business can start creating your AI-powered SEO content.
No matter what kind of content your team or agency writes, make sure the content:
- Meets your brand standards
- Uses your targeted keywords
- References your report recommendations
Your company should also proofread the content.
While it’s faster to write and publish right away, as well as tempting, you risk sharing content with your audience that features obvious typos or grammar errors. Avoid the temptation and take the time to proofread and edit all your content, from sales copy to blog posts.
Then, publish that content and watch your rankings rise.