How POW PR Secured 38 High-Impact PR Placements for Brave New World with a Reach of 25.7 million and reach 16 in the Science Charts

Client Overview

Podcast: Brave New World, presented by Lord Evgeny Lebedev

Industry: Science, Society, Culture

Objective: Drive awareness, increase listenership, and establish the podcast as a must-listen in the science and culture space through strategic PR placements.

The Challenge

Brave New World, a thought-provoking podcast hosted by Lord Evgeny Lebedev, explores the future of society through conversations with some of the world’s most brilliant minds. With a competitive podcast landscape, the goal was to generate significant media coverage, ensuring high-profile exposure and audience growth. The challenge was to cut through the noise and secure placements in influential publications that would resonate with both podcast listeners and thought leaders alike.

The Strategy

POW PR crafted a high-impact media outreach strategy to position Brave New World as a leading podcast in the science and culture space. Our approach included:

• Targeted Media List: Identifying top-tier publications and online platforms that align with Brave New World’s themes.
• Exclusive Angles: Tailoring pitches to highlight standout episodes and guests, such as Helen Mirren, ensuring maximum media interest.
• Timely Press Outreach: Coordinating coverage around key podcast moments, including major guest appearances and milestone achievements.
• Multi-Platform Visibility: Securing features across news, entertainment, culture, and podcast industry media for well-rounded exposure.

The Results

POW PR successfully secured 38 PR pieces of coverage, reaching a total audience of 25.7 million across top-tier global media. During the coverage of the Helen Mirren episode, Brave New World charted at #16 in the Science podcast category, demonstrating the direct impact of strategic PR on audience engagement.

Coverage highlights include:

• National & Global News Outlets: The Guardian, The Independent, Sky News, NBC News, Business Insider, The New York Post, Us Weekly, Yahoo!, MSN (x2), AOL, The Daily Beast
• Entertainment & Culture Publications: People Magazine, Variety, Entertainment Weekly, NME, Vulture, UpRoxx, JOE.co.uk, Metro, Exclaim, Stereogum, A.V. Club, Far Out
• Podcasting Industry Media: PodBible, Podcasting Today, PodBible Newsletter
• Music & Lifestyle Platforms: IMDb, Consequence of Sound, Guitar.com, Louder, Guitar & Bass, MusicRadar
• Upcoming Feature: The Sunday Times ‘A Day in the Life’ (Run date TBC)

The Impact

?? Massive Reach: 25.7 million audience exposure across diverse media verticals. ??

Podcast Growth: Helped Brave New World reach #16 in the Science podcast charts. ??

Brand Authority: Established the podcast as a key player in science and culture discussions.

?? Ongoing Buzz: Secured future coverage, ensuring continued momentum.

Client Testimonial

"POW PR offered a highly professional service with a warm and friendly touch. The team was flexible and easy to work with and I'd happily recommend them to anyone looking to launch or grow their podcast." — Will Hosie, The Standard

Conclusion

By leveraging POW PR’s strategic media outreach, Brave New World achieved unparalleled visibility and recognition. This campaign showcased the power of PR in driving awareness, increasing audience engagement, and solidifying the podcast’s position in a highly competitive landscape.

Looking to grow your podcast’s media presence my millions? Get in touch with POW PR today!

www,powpr.co.uk