Transaction password in tagalog.Makakuha ng libreng 700pho sa bawat deposito

I recently wrote an article following a meeting where a senior leader said to me

“Are you implying?social ?engagement is more valuable to our outreach efforts than?phone ?calls and?emails ?”

The answer to this is an emphatic yes, in fact, you are way behind if you still think?cold calling ?and?cold emails ?are the way forward.?Way behind!?

Let's look at the legacy world of?sales ?and?marketing ?

Cold calling

In case you missed it, the?Bank of America’s Merrill Lynch ?have?banned cold calling ?and have moved all their people to?social selling . This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling??Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

Let's look at cold email.

Email marketing?

Hubspot ?(and don't forget they sell email marketing so they have a vested interest to talk this subject up) say in this?article

"Thank you?Covid-19 , we just broke the record for poor performance.?According to?Hubspot , the response rate to emails fell to a record low of 2.1% ......?Said differently,?98% of our efforts to reach new prospects failed.

With conversion down, what did we do? You guessed it,?we increased the number of emails sent during the same period by 50%, according to Hubspot’s survey of 70,000 customers. We are playing a zero-sum game, and it’s literally a race to the bottom."

When a pro-email marketing site is writing articles like this, you know there is a problem.

Let me just reiterate this, Hubspot say that email marketing has a 98% failure rate.

But that does not prove that working on social generates pipeline

I totally agree with that, here's an example.?Here is a social post, you will have seen many of these posts on social media.?In fact you may have posted something on LinkedIn like this yourself.

Two questions for you:-

1. How many meetings did you get off the back of the post? In fact how many meetings did you get off the back of any of your and your companies posts?

2. How much revenue did you get off the back of your post and how much revenue did you get off the back of any of your companies posts?

Let me walk you through what?Eric Doyle , part of the?DLA Ignite ?team got with this posts

124 leads

28 new outbound connections

13 new inbound connections

6 c-level meetings

2 x proposals

1 x purchase order

And 20,000 people saw his profile

…..from 10 minutes work.

How did he do this??He followed the methodology we teach our clients, in our social selling and influence course.

Are you saying that playing on social media is a serious way to get business?

Yes we are.

We are not some?"fly-by-night"?Linkedin ?in trainer, this is our 7th year of business.?We have case study, after case study and we do this because we have created a process, a methodology.?This isn't about?"gaming the algorithm"?this is a serious strategic sales method that will get you better results than cold calling and cold emails.

Our methodology is built that?you can connect?"playing on social media"?with revenue and profit.??In fact every keystroke a salesperson makes can be linked to revenue and profit.?How??Because?digital affords the business leading indicators that allows you to track and monitor.

We have subsequently upped the game on social, where we now?teach a business to be digital dominant.?Totally removing the competition from the digital landscape, so you become the only answer to your prospects and customers.?

We have been benchmarked time and time again against cold calling and cold emails.?

Just run a pilot of 10 people, what have you go to lose??

So who's social selling?

In case you missed it, the?Bank of America’s Merrill Lynch ?have?banned cold calling ?and have moved all their people to?social selling . This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling??Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The?CRO ?(chief revenue officer),?Richard Eltham ?of?Namos Solutions , of one of clients posted a comment on LinkedIn about?social selling . See?here .

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”?

Kevin Murray ?who is the Head of Sales at?MacArtney ?Underwater Technology recently posted about his success with social selling?here ?and wrote an article about the transformation that has happened in sales?here .

I don't believe you Tim!

If you check out this?video ?of?Chris Mason ?CEO at?Oracle ?reseller?Namos , fast forward to 19 minutes 55 seconds. Chris talks about a?$2.6 million win from being on social, after completing the?DLA Ignite ?social selling and influence course.?

Here at?DLA Ignite ?we don't do?"hints and tips sessions"?we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.?

Other articles you might be interested in ....

Would you buy social selling training course from somebody that doesn't use social selling?

How to create budget and build a business case for your social selling project