How Postie Digitized the $50 Billion Direct Mail Market with Dave Fink

In a world of social media, programmatic advertising, and digital-first marketing, direct mail may seem outdated.

But did you know that U.S. direct mail marketing is a $50 billion industry????

To dive into this lucrative, but-overlooked market, I grabbed some time with Dave Fink , the CEO and co-founder of Postie , a data and technology platform that helps clients run smart, data-driven direct mail campaigns.???

In today’s episode, you’ll learn:

? Why direct mail is NOT dead. In fact, it’s one of the most powerful marketing avenues DTC companies should be using.?

? How to leverage direct mail to build a unique name for your brand.

? Dave’s insights on accelerators and venture capital firms which he gleaned from investing in over 75 startups, including his first-hand experience with Dollar Shave Club.

? The most effective branding strategies for DTC businesses and the traits he’s seen from the most successful companies he’s invested with.

Here's a short clip from the episode!

The Liquid Death & Tony Hawk Collab

Dave shares the story behind the brilliant marketing collab between Liquid Death and Tony Hawk. Definitely worth a listen!?

Want access to the full interview??CLICK HERE?to go listen. You can also get it on?Apple,?Spotify, or wherever you get your podcasts!