How to post on Linkedin (& 14 post ideas)
Jay Cartere
Copywriter/Content Marketer. Helping you attract leads & and grow your brand with copywriting & content strategy. 332k views on Linkedin. 407.4+ million views on X. 30+ million views on YouTube. DM me for services.
This article gives you everything you need to know to understand how to post on Linkedin on mobile and desktop.
By the end of this article - you'll discover:
Posts are what you see when you scroll through the feed on Linkedin.
A Linkedin post is like a tweet or an Instagram post.
These posts are shown to your connections and followers.
How to use them:
People only see the first 3 lines of your post on their feed - so you need to write a great hook/headline that makes them curious enough to click "see more".
[hook + see more button]
Without a good hook/headline - the rest of the content doesn't matter.
Because nobody will see the rest of your content if your hook doesn't grab their attention.
Linkedin articles:
Articles are like a blog post on Linkedin.
Articles are NOT pushed in the news feeds.
(check your Linkedin feed now, you'll barely see any articles)
So, why post articles?
Here's the answer:
Linkedin articles have great SEO benefits.
It's easier to rank on the first page on Google with a Linkedin article over a blog post on your own website.
Because Linkedin is a site with a LOT of authority.
(this goes for YouTube videos too)
You can promote your articles with posts - but you won't get much traffic from Linkedin.
And, you don't need to...
Because this is how you should use articles:
This is a SEO hack.
First - you'll get a backlink to your article - helping you rank.
And - because Linkedin articles rank well - you'll push organic traffic to your website.
Articles are the place to:
The best content strategy focuses on 1 social platform and 1 SEO platform.
The good news is - Linkedin covers both platform types if you use it correctly.
The best Linkedin post types
Linkedin gives you a bunch of post types to choose from.
But, the truth is - not all post types are useful for your content strategy.
These are the Linkedin post types that actually matter:
Event posts and polls are situation-dependent.
These 2 post types won't be something you use consistently - so I won't dive deep into them today.
These are the rankings on which post types get the most reach on Linkedin:
(according to data from JustConnecting Linkedin Algorithm Insights in 2024)
But this doesn't mean you need to pump out carousels all day.
The best post types are the ones you enjoy creating.
The best post types are the ones you'll stay consistent with.
Do this:
Pick 2 post types and rotate them.
You don't need to use every post type.
Copy my Linkedin content strategy:
Start with text + image posts.
Add carousel posts.
That's all.
Eventually, I'll add video posts.
But, for now - 2 post types are more than enough.
When you're starting on Linkedin:
Get used to 1 post type, then add another when you're comfortable.
These are the best practices for each (useful) post type on Linkedin:
1. Carousels/document posts
Carousels are a great way to share information and get more reach from your content.
Because one of the major factors that makes the Linkedin algorithm promote your content is this:
Dwell time.
Dwell time is how long a user spends on your post.
Carousels are great for getting more dwell time because you can add multiple slides with valuable information.
And, when people read each slide - this gives you more dwell time than a regular text post.
You can also use the document post type to share presentations and files - but it's more commonly used for uploading carousels in PDF format.
Tips for using this post type:
2. Text + image posts
You can add multiple images to your text posts but you shouldn't.
Why?
Because it looks crap.
If you wanna add multiple images to your post - create a carousel.
Carousels offer a better user experience for posting multiple images.
Text + image posts work like text posts.
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It's all about writing good, compelling copy.
Linkedin will show the first 3 lines of your post as a preview - so writing attention-grabbing hooks/headlines are a must.
Text + image posts get more reach than text-only posts so it's worth adding an image to your text posts when you can.
Adding a simple selfie to your posts can help you get more reach and build a deeper connection with your audience.
Adding an image with an alternative hook/headline can help you persuade viewers to read the full post.
Adding an image with:
Can help you get more dwell time and impressions on your posts.
Tips for using this post type:
The best results come from adding related images to your post.
Images like:
When you're starting out - adding a selfie to your posts is more than enough.
3. Video posts
Videos are great for:
Getting on camera proves you're a real person.
Communicating information confidently makes people trust your expertise.
But, don't go overboard.
Tips for using this post type:
Good videos on Linkedin are like good Instagram reels.
4. Text-only posts
Text-only posts follow the same rules as text + image posts.
Linkedin only shows the first 3 lines of your post - so you need attention-grabbing hooks/headlines.
Your first 3 lines' goal is to make the reader curious enough to click "see more".
After that:
Your writing needs to be easy-to-read, skimmable and short.
Tips for using this post type:
How to post on Linkedin?
Posting on Linkedin is simple & easy.
First - you need to go to your Linkedin feed.
Then follow these instructions:
How to post on Linkedin using desktop:
1. Click Start a post at the top of your LinkedIn homepage.
2. Write your content where it says "Share your thoughts..."
3. Add an image by clicking the image icon
4. Drag your image in or click the "upload from computer button" to select your image
5. Add a document by clicking the + icon then the file icon
- Click "choose file" and select your document
6. Select who you want to share the post with
7. Click your name to choose the profile you wanna post as (useful if you wanna post from your Linkedin company page)
8. Click Post.
Warning: If you don't see the "start a post" box, scroll to the top of your feed.
How to post on Linkedin using mobile app:
1. Tap Post at the bottom of the app to share a post.
2. Write your content where it says "Share your thoughts..."
3. Add an image by clicking the image icon
- Select your image from your phone
4. Add a document by clicking ?the + icon then the file icon
- Select your document from your phone
5. Select who you want to share the post with.
6. Click your name to choose the profile you wanna post as (useful if you wanna post from your Linkedin company page)
7. Click Post.
To recap how to post on Linkedin - all you need to do is:
Here's the link again: