How To Post Effectively On IGTV

Courtesy of @davetalas

The Instagram algorithm likes videos. But regular feed posts can only be up to 60 seconds long and provide you no audience retention insights.

But on IGTV, we can post up to 10 minute-long videos (60 minutes if verified profile), so here I propose a way to utilize this platform.

When editing your video, think about how it will be consumed, and position your content contextual to that.

Full video size

4x5 gets shown in feed

After 60 seconds, people must go to IGTV

The explore thumbnail is only 1x1

Position elements wisely

Posting inside IGTV

Bonus — useful tools for everyday usage:

HypeAuditor - empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.

Postmypost - scheduled posting tool for Instagram, Telegram, Facebook, Twitter, etc. Set up team work and discuss posts with colleagues and clients.

Proxy Market - qualitative proxy for IPv6 and IPv4 for social networking, parsing and any other tasks.

Crello - the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.

The Futur - is an online education platform loaded with content, courses, and tools to help you build better design skills and better creative businesses.

LetyShops - this service allows you to get a cashback of the amount spent on the purchase – up to 30%.

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