How to Position Yourself as a Problem-Solving Realtor....and Win More Listings!

Want More Home Sellers to Trust You? Here Are 2 Tools to Make It Happen.

If you want more home sellers to trust you with their biggest asset, you need to be more than just another agent, you need to be a problem-solver.

These are 2 tools I suggest, to do that in the best way possible: email marketing and organic social media.

Keep reading and take notes. You can take action immediately!....

1?? Email Marketing: Build Trust & Stay Top of Mind

Step 1: Use Email Marketing to Nurture & Convert Leads

Homeowners thinking about selling are not making a snap decision. They’re weighing options, watching the market, and trying to figure out their next move.

Your emails should guide them through that process.

???? ???? TAKE ACTION!

Here’s a simple email sequence to stay in front of them and position yourself as the go-to agent when they’re ready:

?? Email 1: “Got Your Guide? Here’s What to Do Next”

• Thank them for downloading.
• Highlight a key takeaway from the guide.
• CTA: "What’s your biggest concern about selling? Reply and let me know!" (Engagement booster!)

?? Email 2: “How to Sell Your Home Faster (Without Dropping the Price)”

• Share top staging tricks & small upgrades that boost value.
• Include a before/after success story (if possible).
• CTA: "Thinking of selling soon? Let’s chat about a personalized plan!"

?? Email 3: “The 3 Biggest Mistakes That Cost Sellers Thousands”

• Cover common mistakes (overpricing, bad photos, skipping repairs).
• Explain why these mistakes can slow or ruin a sale.
• CTA: "Want a quick, no-obligation seller consultation? Let’s connect."

?? Email 4: “What No One Tells You About Selling in [City]”

• Share local market trends (days on market, pricing shifts, competition).
• Provide insider knowledge on what sells best in their area.
• CTA: "Curious about your home’s current market value? Let’s talk."

?? Email 5: “Sell Now or Wait? Here’s How to Decide”

• Talk about seasonality, interest rates & buyer demand.
• Offer a checklist to help sellers decide if they're ready.
• CTA: "Not sure if it's the right time? Let’s go over your options together."

?? Email 6: “Selling Off-Market vs. Listing. Which One is Right for You?”

• Explain discreet selling options (off-market, investor sales).
• Compare the pros & cons of each approach.
• CTA: "Prefer to sell quietly? I can help, let’s discuss off-market options."

?? Email 7: “What to Expect: The Home Selling Timeline”

• Breakdown of the selling process from listing to closing.
• Explain how long each phase typically takes.
• CTA: "Selling in the next few months? Let’s plan your timeline."

?? Email 8: “Do You Really Need an Agent? Here’s the Truth”

• Compare FSBO vs. working with an agent (backed by data).
• Address common concerns (commissions, control, ease of sale).
• CTA: "Not sure if hiring an agent makes sense? Let’s talk."

?? Email 9: “Your Home Selling Cheat Sheet”

• PDF or infographic with: ? What to fix before listing ? Staging must-dos ? Timeline planning
• CTA: "Selling soon? Let’s go over your checklist together!"

?? Email 10: “Why Some Homes Sell in Days While Others Sit for Months”

• Discuss the top 3 factors that impact a fast sale (pricing, marketing, condition).
• Share a quick success story.
• CTA: "Want to make sure your home sells quickly? Let’s strategize together."

?? Email 11 & 12: Client Success Story + Free Consultation Offer

• Show how you helped a past client sell for top dollar.
• Invite them to a free consultation.

?? Need help with email marketing? Grab my free guide on email segmentation and strategies here: ?? https://www.realestatemarketinglighthouse.com/emailguide

2?? Step 2: Use Social Media to Build Authority & Generate Warm Leads

Email nurtures leads behind the scenes. Social media attracts new sellers.

Realtors who consistently post valuable, problem-solving content get more engagement and turn social media followers into clients. Here are five content ideas that will position you as the go-to agent for home sellers:

???? ???? TAKE ACTION!

?? 1. Before & After: The Home Selling Transformation

• Share before & after photos of a listing (empty vs. staged, minor upgrades).
• Explain how small changes increased the final sale price.
• Caption Example: “This home sat for months… until we made these simple updates. The result? Sold in just 10 days above asking! ?? Want to maximize your home’s value? Let’s chat.”

?? 2. Market Myths vs. Reality

• Bust common misconceptions like: ? "You should price high so there's room to negotiate." ? Reality: Overpricing scares buyers & leads to lower offers.
• CTA: "Not sure what pricing strategy works best? Let’s chat!"

?? 3. How We Sold This Home in Record Time

• Share a real success story with details: ?? The challenge (slow market, unique property). ?? The strategy (staging, pricing, marketing). ?? The final result (sold in X days for $X above asking).
• CTA: "Wondering how your home would perform in today’s market? Let’s talk."

?? 4. What No One Tells You About Selling Your Home

• Share insider secrets about the selling process, such as: ?? Buyers make decisions in 10 seconds of a showing. ?? Multiple offers aren’t always good (some are risky).
• CTA: "Want my full checklist before listing? Drop a ?? in the comments!"

?? 5. The #1 Mistake Sellers Regret (and How to Avoid It)

• Tell a real or common mistake (e.g., overpricing, bad timing).
• Use storytelling: “Meet Sarah. She priced her home too high and got zero offers. Three months later, she had to drop the price by $20K. If she had priced it right from day one, she would’ve sold for more.”
• CTA: "Want to price it right the first time? Let’s chat."

?? Pro Tip:

• Use polls, Q&A stickers & comments to drive engagement.
• Retarget engaged users with ads & follow up in DMs.

?? Want 100 content ideas to attract home sellers? Get them here: ?? https://www.realestatemarketinglighthouse.com/100contentideas

In a few words….

If you’re tired of chasing leads and competing on commission, start positioning yourself as a problem-solver. With a strong email sequence and engaging social media content, you’ll attract sellers who trust you before they even pick up the phone.

Need help putting a marketing plan together? Let’s create one that works for you. Drop a comment or send me a message, and let’s talk! ????