How to Position Blockchain Platforms to Increase Adoption

Key Challenges

• The blockchain platform market is largely composed of fragmented offerings that often overlap or are being used in a complementary fashion, making technology choices confusing for organizations embarking on a blockchain proof of concept.

• Enterprises are in very early stages of blockchain use and finding it hard to justify when many existing alternatives to blockchain platforms require less computing, development and tech expertise to accomplish key use cases.
• Many CIOs overestimate the capabilities and short-term benefits of blockchain as a technology to help them achieve their business goals, thus creating unrealistic expectations when assessing offerings from blockchain platform vendors and service providers.

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