How Popology Achieved 17x ROI by Implementing monday CRM

We recently had the pleasure of deploying monday CRM with Popology, a world class Events services business. In this case study we demonstrate the transformative power of joining monday CRM and project management tools within an creative agency.

Popology, a creative and events services company based in Surry Hills, Australia and was struggling with fragmented sales process and project management across multiple systems and spreadsheets.

Their challenges included:

• No standardized workflow across different project tiers
• Lack of unified time tracking and budget monitoring
• Disconnected CRM and production processes
• Manual data entry creating duplicate work
• Limited visibility into project status and resource allocation

Their solution? Implementing monday CRM with integrated production workflows.

The results speak volumes:

• 17x ROI on licenses and services
• 540 hours saved per year
• $125,000 in annual savings
• 45 hours of monthly time savings
• 7-week time-to-value

As Jade Wood, Managing Director at Popology puts it: "We are now utilising monday.com to its full potential, from lead through design and production teams - everyone knows what stage our projects are in, what's next and what our process is."

What made their implementation particularly effective was their three-tier project template system:

1. Tier 1: Full service (strategy through execution)
2. Tier 2: No strategy phase
3. Tier 3: Execution only

They also integrated Toggle time tracking with automatic project creation and built standardized brief forms with approval workflows.

For businesses struggling with fragmented project management and disconnected processes, this case study demonstrates how the right platform can consolidate systems, eliminate duplicate work, and dramatically improve team efficiency.

Have you implemented a project management solution that transformed your business operations? I'd love to hear about your experience!

#ProjectManagement #MondayCRM #BusinessEfficiency #WorkflowAutomation #ROI #CaseStudy

Getting Started:

Get started with monday.com today: https://ow.ly/Ucxo50V10gZCheck

Book a time with a Fruition monday CRM Expert: https://calendly.com/fruitionservices/30-min-mondayconsultation

Visit our website www.fruitionservices.io