How Popcorn GTM is Popping its Way to Success

Canada's Restaurant Guy, Jay Ashton

In the ever-evolving landscape of the restaurant industry, staying ahead of the curve often means embracing innovation and disruption. Enter Popcorn GTM, a company that's not just riding the wave of change but actively shaping it. In a recent episode of "The Late Night Restaurant Show," hosts Jay Ashton and Dominic Pedulla sat down with Chad, Paul, and Michael from Popcorn GTM to discuss their revolutionary approach to go-to-market strategies for tech startups in the restaurant sector.

Popcorn GTM, which stands for "Go To Market," is aptly named. Much like popcorn, their approach involves taking a small kernel of an idea and applying the right mix of heat, energy, and friction to make it pop into something much bigger and impactful. This analogy beautifully captures their mission: to help tech companies in the restaurant industry explode onto the scene with innovative solutions and strategic partnerships.

The company's philosophy centers around three key components: sales operations, marketing, and partnerships. According to Paul, these elements are the "heat, energy, and friction" necessary to make a product pop in the competitive restaurant tech landscape. By aligning these components, Popcorn GTM helps its clients create a compelling and cohesive brand message that resonates with their target audience.

One of the standout points from the discussion was the emphasis on partnerships. As Chad explained, a good partnership is like a good relationship, it shouldn't feel forced. At industry events like the National Restaurant Association Show , Popcorn GTM excels in connecting its clients with the right partners, those whose values and objectives align seamlessly. This approach not only accelerates the go-to-market process but also ensures long-term success.

"A good partnership is like a good relationship. When it works, it just works. It doesn't feel forced. You don't have to wonder if it's going to work out. It's definitely going to work out. You still have to put work into it, but it's firing on multiple cylinders." Chad

Jay and Dominic were particularly interested in how Popcorn GTM's strategies could be applied to the restaurant industry itself. The consensus was clear, many restaurants could benefit from the same disruptive, innovative thinking that Popcorn GTM applies to tech startups. Whether it's through better marketing, clearer messaging, or strategic partnerships, the crossover potential is immense.

As the conversation progressed, it became evident that Popcorn GTM's approach was not just about making noise but about making meaningful connections and driving substantial growth. Their emphasis on understanding and communicating a brand's core values before crafting a go-to-market strategy is a lesson that any business, tech or otherwise, can benefit from.

Popcorn GTM's journey is just beginning, but its impact is already being felt. As more tech companies and potentially even restaurants start to adopt their strategies, the industry could see a significant shift towards more innovative, customer-centric solutions. The team's energy, creativity, and commitment to excellence make them a company to watch in the coming years.

The episode was a testament to the power of innovative thinking and strategic planning. Whether you're a tech startup looking to make your mark or a restaurant seeking to stay ahead of the competition, Popcorn GTM offers a fresh, exciting path to success.

As Jay Ashton aptly put it, the industry needs more "popcorn" to shake things up and drive progress.

Chad Horn Michael Beck Paul Molinari Domenic Pedulla Christin Marvin Dimitrios Lenis, Senior Vice President Alex Argiropoulos Kenzie Osborne Tim Banick Christian J. Fischer Jordan Boesch James Kenny Matt Wampler Madan Kanala Jason E. Brooks National Restaurant Association Show Michael Ungaro Colin Carrig Shereen Qumsieh