How podcasts are helping companies establish brand recognition?
Podcasting as a communication tool is rapidly expanding and diversifying in the country. Podcasts are an incredible way to increase customer engagement since they allow you to express your expertise and talents. In the year 2022, nearly 424 million people were listening to podcasts each month worldwide. It helps firms create brand recognition by disseminating new products and corporate information in an effective manner. It is evident from the increase in its popularity over the last several years, with the number of worldwide users estimated to surpass 464.7 million by 2023. It is predicted that its reach will increase beyond and most likely hit the half-a-billion mark by 2024.
In today’s digital world podcasts are helping many brands in varied ways to boost traffic to their platforms and websites. It also aids in relationship development as the podcast help in brand recall value thereby helping its reputation to grow. It promotes lead conversion as they generate confidence in the minds of users for the brand. It also provides a platform for companies to learn more about their customers and also the competition they have in their industry through this channel. Furthermore, it is the most cost-effective means of marketing your brand in the market.
Creative Director / Line Producer
2 年Very true sir