?? How Podcasting Took Our ROI to New Heights (And How You Can Do It Too)

Hi Mistakers,

It’s Chris here—I hope your January and 2025 are shaping up brilliantly. We’ve hit the ground running this year with an exciting influx of new clients, and the podcast is in full swing too. I’ve got two big exciting interviews lined up this Friday. So stay tuned for them.

Now, let’s talk about something game-changing for marketers in 2025: podcasting.

The chances are, you’ve heard the buzz, podcasting is having a bit of a renaissance, with over half a billion listeners globally in 2024. But when it comes to actually launching a branded podcast, you might hesitate:

• Will it be worth the investment?
• What if it flops?
• Is it too technical or time-consuming?

You’re not alone. Many senior marketers are in the same boat—excited about the opportunity but unsure of where to start or how to succeed.

Here’s the reality: Your competitors aren’t waiting around. Brands like The Diary of a CEO, Monster Energy, and even niche legal firms are already leveraging podcasts to:

• Build authority?in their industries,
• Reach decision-makers, and
• Generate leads?in ways other channels simply can’t.

Here’s the stat that still blows my mind: the average podcast audience spends 55 minutes engaging?with content. Think about that—nearly a full hour of undivided attention.?No other marketing channel comes close.

Without a podcast in your content mix, 2025 could see your brand fall behind. It is video content too which is brilliant for your social media and wider comms strategy.

Our journey—and why you can skip the stumbles After nearly two years and 66 episodes of podcasting, our strategy has gone to new heights — driving over 115,000 downloads?and 370,000 YouTube views.

But it hasn’t all been smooth sailing. We’ve faced our fair share of stumbles, from costly mistakes in advertising to some brilliant and surprising wins. That’s why I’m sharing everything we’ve learned in this week’s episode of Embracing Marketing Mistakes.

In this episode, we dive into:

• Proven strategies?for launching a podcast that delivers measurable ROI.
• Our three-stage process?for planning, producing, and amplifying podcasts effectively.
• Common pitfalls to avoid—so you can skip the trial and error.
• Real-world case studies?of brands turning podcasts into lead-gen powerhouses.

Whether you’re podcasting already or just curious about getting started, this episode is packed with practical insights?to make podcasting a vital part of your 2025 strategy.

?? Listen?to?the?full?episode?here???

PS:?Don’t miss our biggest webinar of the year this February! Over 700 marketers have already registered. If you want in, secure?your?free?spot?here.