How to Plant the Seeds of Success: A Guide to Building Customer Relationships with Strategic Touch Points

Building a loyal customer base takes time, consistency, and strategic effort. If you’re wondering why your audience isn’t converting yet, here’s some real talk about how modern customer journeys work—and why planting seeds now leads to growth later.

?? Reflect today: Are you showing up consistently enough to stay in your audience's memory?

Here’s what you need to know about today’s customer journey:

1?? 22 Touchpoints to Be Remembered

Pre-COVID, it only took 5-7 touchpoints to stick in a potential customer’s mind. Today, it’s a whopping 22 interactions before they even remember seeing you, and 18 months on average to build the trust needed for them to take action.

2?? Show Up Consistently

Whether it’s a podcast, video tips, blog posts, or webinars, consistently being visible and valuable is the key to becoming unforgettable. Your content is the seed that grows into a connection, a lead, and eventually a customer.

3?? Play the Long Game

This isn’t about instant gratification. It’s about creating a foundation for future business success. The work you do today—sharing, teaching, and connecting—will pay off in months and years to come as trust builds.

4?? Focus on Your Legacy

Every touchpoint you create isn’t just marketing—it’s part of the legacy you’re building. How do you want to be remembered in your industry? What impact do you want to leave?

?? Pro Tip: Consistency doesn’t mean constant hustle. Use tools like Tekmatix to schedule and automate your content so you can focus on the big picture.

?? Ready to grow your audience and build a lasting legacy? Join the Legends Lab and learn how to create systems, content, and strategies that turn seeds into success: www.sarahcordiner.com/legends

#LongGame #MarketingConsistency #LegacyBuilding #LegendsLab #SarahCordiner

Sarah x