How to Plan Your SEO Strategy
There are few major things to consider when you prepare a SEO Strategy for a Website:
1. Keywords: Check whether the targeted keywords are spread across the website. As the keywords are the main sources to rank your website on top of the search engines. Also check whether major keywords are present at Title, Meta Tags and Head tags.
2. Content: Content plays a vital role in placing your website at the top of search results. Need to ensure that the content is optimized with the keywords by maintaining good keyword density.
3. Image Optimization: Need to ensure that keywords are placed in the ALT Tags for all the images.
4. Internal Linking: Check whether your website has been inter-linked for major keywords. Need to find the best inter linking strategy to be used in the website.
5. Google Analytics and Webmaster: Ensure that the Google analytics and webmaster code for different search engines are intact for the website.
6. Index Status: Check whether your website has been crawled and indexed by the search engines. Without your site being indexed by search engines all your SEO Activities will go useless.
7. Check for Backlinks: Check how many backlinks that your website generates. Backlinks also plays a vital role in placing your website on top of the search results.
8. Nature of Backlinks: SE always looks for quality backlinks. Need to find the nature of backlinks that your website currently generates. So that you can concentrate on what is lagging for your website.
9. Twitter Profile: Check whether your website has twitter profile and also check whether your twitter profile has been updated with Tweets regularly.
When you check the above given points, you will in a clear state of mind in preparing a good SEO strategy for your website. You will exactly know what is lagging in your website and what should be done in order to overcome it.
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