How To Plan Your Day As a Digital Marketing Specialist

As a digital marketing executive you need to do so many things in a day from ranking your website to getting leads to increase your followers on social media. So how do you handle all these things in a single day! Here is my daily routine as a digital marketing executive (Self-Employed)

On-Page SEO

I start my professional day with writing a blog post to my website. So What i follow to write a blog post.

1. Do some keyword research about that topic: Here for an instance you might have selected a topic like on "How to be active and fresh all the day?".....So for this topic i would pick some low competition keywords though the search volume is low. The keyword research include...google auto suggest, LSI Keywords, People Also Ask section from SERP, Reddit, Quora and some popular forums and social media platforms related to the topic which is choose. Now i am ready with what peoples are really interested in...so now i need to solve all of their doubts, questions etc etc through my blog.
2. Next how i write an article including all the above collected keywords and doubts....First and foremost paragraph i write an introduction with some interesting questions which is like i am directly interacting with my audiences for example "are you feeling lazy as day goes on?", "would you like to be fresh and active all the day" with that type of questions people will really interesting to engage with our website and especially with that particular article.
3. Next step is to write in the second paragraph is like "A short answer" now a days people are really interested in getting a quick answers to their questions...so you must provide the short and best answer in your answer paragraph.
4. Now start your headings with your keyword research terms and write the long article with those keywords....the article should be longer than your competitor.
5. Finally wrap up/final words/conclusion....here you need to conclude your article with asking some exciting questions to your audiences/users which should be like they want to write something down beneath in your comment section...so prepare your conclusion as attractive and interesting as they whole heartedly say something.
6. I do SEO AUDIT For every three months (I depends on the niche you select and your competitor audit as well)

This is how i plan my ON-PAGE SEO.

OFF-PAGE SEO

After spending my time with a blog post....i need to give it some authority so that i will get some good amount of DA and PA. So what do i do to get authority and keep my rankings stable.

1. First of all i share my article in different forums related to that blog post....minimum of 2 and maximum of 5...So i enter that keyword in google and search for what forums are ranked with that keyword and i also engage with those forums and give my article link over there.
2. Second step i follow in off-page technique is i convert my article into a PDF format and share it in different document related sites like google docs etc etc....so that people can easily download it into their devices and read that article and can get back to our website with the links we already provided internally.
3. Third Step i follow is Blog Commenting....commenting under the websites which are related to our topic is crucial and play a vital role to let the people know about our blog.
4. I personally create some WEB2.0's sites and i post something about my article and give a link back to my original article so that people might refer my website from those web2.0's.
5. Finally...i prefer to go with the guest blogging....this is very tuff task to get a backlink from other useful content websites....so here i would follow is pay and get backlink method.

These are the most important OFF-PAGE SEO techniques...you can follow after writing an article in your website. So that it will get authority...

Note: Make sure to get organic backlinks like set some ratio for NO-FOLLOW and DO-FOLLOW BACKLINKS because not only content should be organic but also backlinks. So a good backlink ratio can boost your rankings otherwise it will be spammy (Too much of do follow.....too much of no follow is not recommended)

CONTENT MARKETING

The most popular media is YOUTUBE to promote your blog....so convert your BLOG into an attractive and informative video so that people will watch it and listen to your words like if you say visit your website then they will definitely.

There are lots of content marketing platforms but i regularly follow this youtube strategy only....I don't go for anything else.

SOCIAL MEDIA OPTIMIZATION

The SMO is one of the best platform to get branding from your social media platforms....here i regularly post my content and give my article link here and people who engage with my posts, videos, shorts, reels etc etc they will come to blog through the links i've provided there.

The social media platforms i mainly focus on....FB, INSTA, TWITTER, REDDIT, QUORA and LINKEDIN, PINTEREST.

Wrap Up

This is how i spend my day with each of my blogs...whether i could maintain 1 blog or 6 blogs it doesn't matter i just sacrifice my week to my blogs like each day one blog with full-fledged digital marketing strategies.

Note: I also follow PPC methods like Google ads, Meta ads, Twitter and Linkedin ads. But it depends on my budget :)

Vaishnavi Anney Subhash Mangalam Hanisha c Jashuva Perimalla Online Digital Marketing Training (ODMT)