How To Plan Your Content Funnel In 8 Easy Steps
I think the following raises some excellent points about how to create an effective content funnel. I’ve included a few of the highlights for you to get the gist of the article:
When you are a small company and have limited human resources, it is difficult to develop processes that will allow you to create high-level inbound marketing. Aside from people, you also have little time, low-quality leads, and very few processes.
8 Steps to Plan Your Content Funnel:
1. Make a Content Funnel Sketch
Let's start with the basic questions:
- Why do you need this strategy?
- Do you want more leads?
- Do you want more programmers?
- Do you want more website traffic?
Take the time to write all this information down, literally in the form of loose thoughts. You will need this data later to create the concrete.
2. Follow the Down-Top Approach
There is a whole spectrum of actions you can take to reach your client. You can catch them at a later stage of decision-making, you don't have to lead the customer by the hand.
3. Answer Those Simple Questions
Ask yourself:
- Is the content marketing I create mainly inspired by the actions of competitors or correlated with the needs of clients?
- Do programmers in my company share any knowledge? (Writing blogs, lightning talks, podcasts, etc.?)
- How do I redistribute content published in the recent past?
- Can I involve programmers in cooperation with content creators?
Answer these questions in your head or take the time to write them down. A true reflection will help you narrow down the next steps you must take to plan your content funnel.
4. Hire a Marketing Expert
A marketing expert or agency will provide appropriate content distribution, take care of or delegate tasks related to ads, and handle your remarketing and SEO efforts.
5. Plan Your Content Funnel Alone
Planning blog entries, creating drafts, and brainstorming things to spare is a great idea. The moment you have to "put out fires" like “Oh no, it's Wednesday again and I have nothing to publish on LinkedIn!” is unreasonable.
6. Sell From the Beginning to the End
When your prospect has passed through the funnel, there is a huge probability that you will get the desired lead. Get to know them, let them think, and just sell at the end.
At this point, it is extremely important not to let your client forget. That is why you should start today. You already have the middle level of remarketing and the third level is personalised remarketing.
7. Automate and Save Time
The moment you know what to do, know how much you need it, and know who will do it, look for automation implementation. Hire an external copywriter, content creator, as well as use a Facebook and LinkedIn post planner; there are many solutions out there.
8. Start Today and Plan Your Content Funnel
Open your Trello, Asana, Google Docs, or Google Sheets and write exactly what you need and what you do not have. The first step is easy, and you can do it today.
What do you think? Maybe you’d like to read on? Check out the full version here, then give me a call to discuss how this might impact your own business: 0411 686 071. Alternatively, email me at [email protected].
Thanks!