How to plan a successful launch event

STEP 1: Get to Know Your AudienceAlthough your product launch event may be about you and your new product, everything mustcenter around those who attend.

STEP 2: Choose The Right VenueFind a unique venue that stands out and produces a WOW factor. Keep it relevant, of course.For instance, if you’re launching a new piece of software, choose an event that’s associated withtech conferences and the like.

STEP 3: Invite the “Right” PeopleBy making your product launch event private, exclusive, invite-only, and available only to aselect group, you make those who attend feel special. In return, they’re not only more likely toattend but also to speak fondly of your event afterward.

STEP 4: Build Anticipation and MomentumThe message you deliver doesn’t only matter on the day of your event, but from the momentyou plan it.Everything should be aligned, and everything should be clear and simple.

STEP 5: Personalize the ExperienceYour big day arrives and those you invite attend…you now have one goal: make todaymemorable.This product launch event may focus on your new offer, but the only people who matter are those who attend.

STEP 6: Be Unique and Stay True to Your BrandAlthough the focus should remain on your attendees, you cannot forget about your own brand.This includes your:brand style and voice,unique story,values and mission.You need to stay true to your brand and deliver a unique experience.