How to Plan, Document & Execute an Outcome Based Marketing Strategy

Many people have drifted online over the last 2 years as a result of the Covid-19 Pandemic, yet there are still many sources of great opportunities offline. Many who lack a game plan or strategy for generating the results they want online, will find value from this week's issue as I share how you can plan, document, implement and automate an outcome based marketing strategy and I have a few freebies for you to download too...

But first, 49 Ways to raise your profile & generate leads offline...

So many people have forgotten or even neglected the offline world, which can represent a huge opportunity in terms of raising awareness and generating new business. Read the list of different tactics and consider which ones you will include in a new campaign.

Think of all the different routes to market you could be using and should be using offline and all the different no cost and low-cost tactics you could be executing and implementing as part of your marketing strategy.

Ready? Let us begin...?

1.???Attend an industry conference, expo, or summit

2.???Speak at an industry conference, expo, or summit

3.???Sponsor an industry conference, tradeshow, or expo

4.???Write a press release for a local, regional, or national newspaper

5.???Write a press release for an industry specific or trade magazine

6.???Attend a local business networking event

7.???Organise a local business networking event

8.???Speak at a local business networking event

9.???Join your local chamber of commerce and attend monthly meetings

10. Speak at a local college, university, or high school

11. Do an outbound telemarketing campaign

12. Distribute leaflets in your local area

13. Insert leaflets in your local newspaper

14. Advertise in the local, regional, or national press

15. Advertise on local, regional, or national buses, trains, and taxis

16. Place classified ads in your local free newspapers

17. Add the URL of your landing page or lead magnet to your business card

18. Share your business card at networking events

19. Place your business card in prize draws on exhibition stands at events

20. Do a direct mail campaign

21. Offer discount coupons for promotional offers in with your invoices & statements

22. Publish a community newsletter

23. Publish a book

24. Donate money or publicise a local cause you are passionate about

25. Offer a FREE open day

26. Offer a FREE “Surgery”

27. Host a local Business Breakfast with guest speakers

28. Host a local Business Lunch and deliver a keynote about your industry

29. Host a business dinner with guest speakers to inspire your audience

30. Deliver a Keynote for your local chamber of commerce

31. Invite the press to your stand/booth at a convention, expo, or conference

32. Invite the press to hear your keynote at an event

33. Invite the press into your premises and meet your staff

For each tactic above, decide whether you’re using it and it works well, not using it, using it and doesn’t work well, won’t use it, or are prepared to test the concept in a new campaign. Make a list of the top 10 you want to test. Brainstorm with your team, make a list of the top 10 you want to test, then select your top 3.

34. ?Get non-competing companies to invest in a card deck mailing with you

35. Advertise in a local community magazine

36. Offer to author an article for a local community magazine

37. Launch your own community or industry magazine

38. ?Offer a free workshop or seminar

39. Offer free promotional items such as pens, mugs, T shirts

40. Enter a national award scheme

41. Sponsor or host a national award scheme

42. Ask for referrals

43. Give referrals

44. Pay for referrals

45. Place postcards in local shop windows

46. Place leaflets on local community noticeboards

47. Place posters in places where people congregate offline

48. Do not branded bookmarks to your local library

49. Use your local library service to distribute your leaflets

So many people want to rush out and test new marketing tactics, without having the other areas of their marketing strategy all planned, documented and mapped out. Don't make that same mistake. After all, if marketing was an olympic event it would be the marathon, not the 100m sprint. Take your time, and plan. Now, watch this, full screen...

*WATCH THIS* VIDEO ABOUT AN OUTCOME BASED MARKETING STRATEGY

To Watch the video, click the play button in the middle :)?Best Viewed [FULL SCREEN]

DOWNLOAD FREE FROM AMAZON TODAY - YUP, A FREEBIE :)

If you're struggling for hints, tips and ideas to generate more backlinks, traffic, signups, downloads, registrations, appointments or sales online, then click the image below to start downloading my book for FREE from Amazon today. (I know, a freebie from a Scotsman, who'd have thought? I'm like that :) )

Either click the image above or?HERE?to download the book for FREE.

BREAK YOUR MARKETING DOWN ONE STEP AT A TIME

Many people who want or need leads, focus entirely on that and miss out several stages of planning a successful outcome based marketing strategy. Many people start the tactical implementation or execution of a marketing strategy without fully understanding where they're are, why their marketing isn't working or more importantly, what resources they need in order to generate permanent breakthroughs. What's missing from your strategy?

Either click the image above, or CLICK?HERE?for a simple and practical solution.

DOWNLOAD MY REPORT ON HOW TO WRITE PERSUASIVE SALES COPY

Need help to add some oomf to your sales copy?

To download the PDF, either click the image above or click HERE

MY LATEST BOOK - MARKETING STRATEGY NOW ON BOOKBOON.COM

If you need help to plan, document and write a new marketing strategy, then get your hands on my latest book available on bookboon.com

Visit https://www.bookboon.com

SIMPLIFY YOUR ONLINE ADVERTISING

With more and more advertising platforms coming online, and more social networks throtlling what you can do and the reach you can obtain online, more people are turning to online advertising. However, some people tend to overcomplicate it and it results in small business owners becoming confused, perplexed and overwhelmed, and many simply not wanting to test it. Here we break it down for you into 5 deliciously simple practical steps:

OUR NEW TEMPLATE MARKETING PLAN

Inside our Members Area, we offer a template marketing plan and accompanying video tutorial to help you complete your plan once you've downloaded it so you know exactly what you need to do in order to complete it and roll out your new game plan...

For more information, check out the site at https://www.itstacksup.com

WILL YOU JOIN US?

I'm considering starting a LIVE networking event on wednesday mornings, and wonder if you'd like to attend? let me know in the comments below.

EXPERIENCE AN INSTANT BREAKTHROUGH WITH YOUR MARKETING

Identify why your marketing isn't working and what you can do about it for FREE. Get help to identify what's holding you back and preventing the results you want with your marketing - online and offline. Stop reacting to the symptoms of bad, poor selfish marketing. Click the image, to begin the process immediately.

Click the Image above or CLICK HERE.

FREE WEBINAR INVITE

Learn how to plan, document, execute and automate your next sales and marketing strategy. Get a FREE Copy of my book just for attending.

Either, Click the image above, or CLICK HERE.

THANK YOU & 4 QUICK QUESTIONS...

Many thanks for all your past, present and future support. And remember, if you need help, just ask. Oh, and 4 quick questions...

Have you found a benefit from this issue of my newsletter?

Do you think others in your network would benefit from receiving my newsletter?

Would you be prepared to recommend (and share) it with others?

Who are the first two people that you know who could benefit from it?