How To Plan, Create, Sell & Run Your Own EventS
TheUnstoppableBusinessOwner.com

How To Plan, Create, Sell & Run Your Own EventS

Following from my last article after attending two buyers events only last week from the same organizers and venue, I would like to bring to you another compilation of good content to help you with your next Hosted Event Plus good information about creating Compelling Events for and with Your Clients.

I hope you find it useful and I would love to know how it works for you: please reach out and let me know what you think about this curation of content, if you would like to add your own experiences and anything else that you consider will be valuable for the #LinkedInCommunity

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5 Tips for Planning a Successful Hosted Buyer Event

To make sure your hosted buyer event is a success, Andrews and independent meeting planner Victoria DeSilvio offered the following tips and advice on how to plan for and see through a successful meeting. 1. Invite the Right People. An event is only as successful as the people. It starts with making sure qualified buyers and vendors are at the event ...

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://www.meetingstoday.com/articles/141705/5-tips-planning-successful-hosted-buyer-event

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Planning A Sales Conference, or Event? - Buyer Insights

Get To The Root Of Key Sales Challenges. The most dramatic changes in selling relate have their origin in a transformation in buying. Our speeches and workshops focus on the 5 trends that underpin so many of the changes in selling: 1. Buyers are more demanding and increasingly sophisticated! 2. Competitive tendering is on the rise! 3. ...

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://buyer.sellerinsights.com/planning-a-sales-conference-or-event/

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How To Run A Sales Event -And The Different Types Of Sales:

At $5 a bag of coffee beans, let’s call the first tier $12 for three, then $20 for six, and $30 for 10. This seems like a good deal for customers, especially as they’ll likely continue to buy ...

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://www.omnisend.com/blog/how-to-run-a-sales-event/

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Meet Buyers At Events - International Trade Administration

Connect with global buyers even when you can’t attend in person. The Trade Show Representation service entails conducting pre-trade show promotions via Internet/social media/email campaign, representing the client at the overseas trade show, displaying the client’s ...

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://www.trade.gov/meet-buyers-events

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Create a Sales Plan That Actually Works (Tips + Template)

The most important pieces of information are: 1. Your goals. Setting smart goals for you and your team is an essential part of creating a sales plan. The biggest mistake you ...

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://www.saleshacker.com/sales-plan

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3 Tips for Planning An Online Challenge

What if you don’t have the resources to produce an elaborate virtual event with celebrity speakers and thousands of attendees? What if your online audience is rather small? Is there still a way to host an event that produces audience engagement and generates leads?

The answer is: yes, absolutely! One great way to engage a small audience and generate new leads is by hosting an online challenge. Here are 3 important tips:

1. Use your audience to help you decide on a challenge topic.

2. Get very specific when planning your content.

3. Create a landing page to collect email addresses.

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn

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Here Are Five Great Platforms For Your Event's Content Creation

I am getting carried away with The Event Planner Expo, its Great Content & Marketing Strategies and with that said, truth is that no matter what business you are in, you are going to want to create engaging content on a regular basis, same as to promote your events. Graphics and text can be used for social media, email campaigns, and funnel sites. Effective graphics will showcase your brand as well as the value that you can give to your clients, let's take a look at five platforms:

  1. Photoshop
  2. Canva
  3. Constant Contact
  4. Snappa
  5. Designs.ai

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn

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5 Amazing LinkedIn Strategies You Should Know And Use

LinkedIn is a very useful tool when it comes to marketing a business. It is a very unique social media platform with several great tools to make connections, gain leads, and make sales. Let’s dive into some useful strategies to maximize your marketing strategies on LinkedIn and Promote Your Events:

  1. CREATE VALUE
  2. LinkedIn Sales Navigator
  3. Connect The Right Way
  4. Join / Create LikedIn Groups
  5. Utilize Good Keywords

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn

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Here Is How To Effectively Use TikTok For Marketing

  • Provide VALUE
  • Stay Up To Date With Trends
  • Post Consistently
  • Use Your Longform Content
  • Get Creative

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn

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7 Proven Strategies to Increase Event Ticket Sales

Lucky for you, there are many proven ways that can help you increase sales. Read on to learn how to increase event ticket sales. 1. Price Your Tickets Right. If you want to increase your tickets sales, the first thing you need to do is price the event right. It's important to find a balance when finding the right price for the tickets.

Sadly, the link seems to be broken hence I am adding others below from the same source until I can get this sorted, with my apologies for the inconvenience.

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn: https://hub.theeventplannerexpo.com/marketing-strategy ~ https://hub.theeventplannerexpo.com/marketing-strategy/7-proven-strategies-to-increase-event-ticket-sales ~ https://hub.theeventplannerexpo.com/the-event-planner-expo-2021

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Besides the Hosted Buyers Events, Sales Conferences, Shows, Sales Events, Trade Shows etc. we should also create Compelling Events with our buyers.

SalesHood - How To Create Compelling Events With Our Buyers

How do you define a compelling event?

“A compelling event is a customer’s business pain that needs to be solved by a certain date, or else, something bad happens to the executive who owns solving that problem. The impact of the consequence of inaction is the lever we use to accelerate a deal. It becomes the anchor of our sales campaign messaging. Our job as sellers is to tie our solutions to real compelling events.”

To do this, we must get to power and we must uncover our economic buyer’s top priorities. Conversations filled with open-ended, authentically curious, layered questions gets us closer to co-creating compelling events with our buyers. We do it together with them. We show them the way and they explain to us which problems to solve.

Sales Coaching Checklist

Here’s a sales coaching checklist to use to validate the authenticity and urgency of compelling events in our deals:

  • What business problems are we solving?
  • What’s the financial impact of solving these business problems?
  • When do the business problems need to be solved by and why?
  • What personal and company-wide consequences happen if the business problems aren’t solved by this date?
  • Which top executive have we spoken with who validated the prioritization and quantification of the problems?
  • What time-based customer activity are we helping to execute that’s aligned with the problems to be solved? (Once you identify this date, then work backwards to create a sequence of events to meet this date.)
  • When did the champion and executive sponsor approve the mutual plan aligned with customer’s timeline and customer’s compelling event?
  • What are the risks of the customer not including our solution in their plan to solve the problem?

Clarity of these questions will help us stop having “happy ears” in our deals and we’ll start spending more time on deals that win versus deals that get stuck or are lost.

Always be curious about the biggest and most important problems we can solve for our most senior executive buyers.

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://saleshood.com/blog/create-compelling-events

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More On Compelling Events ... What Are Compelling Events?

A Compelling Event Is FUEL For Sellers

Here are a few questions you can use to engage your buyer’s in a meaningful conversation about their priorities and their appetite to solve them together with you. These questions assume a relationship has been developed. These would not be the very first questions to ask someone one on a first call.

  • What are your top priorities and problems?
  • How do your priorities stack rank?
  • Who cares the most about these priorities and why?
  • How would you quantify the impact of solving these priorities?
  • What happens if your problems don’t get addressed?
  • Who will be impacted the most if they are not solved?
  • When do they need to get solved by? Why?
  • What’s holding us back from getting started?

There are many more questions. These are just a sampling of a conversation flow to help uncover a buyer’s compelling event. Once you identify a top executive’s priority, tied to a specific date, that is mapped to your solution, then you can create a sequence of events to drive urgency around rolling out your solution to meet their timeline.

Read More Here, Share And Most Importantly: IMPLEMENT! What You Learn https://saleshood.com/blog/compelling-events/

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I am sincerely hoping that you find this article of value and Most Importantly, that you can Implement everything you learn here. Remember: imperfect action BEATS perfection! what is important is to take ACTION. Reach out and keep me up to date about your Progress.

Blessings.

#LVitin

Claim Your Special Business Growth Report @: TheUnstoppableBusinessOwner.com

Cristina Mali?a

LinkedIn advertising done right for online education & coaching organizations. Fill your programs every time | Certified LinkedIn Ads Media Buyer | Drove 1000s of leads for high-fee programs ? Follow for daily tips

2 年

Well said, Elle. I'm looking forward to your future posts!

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