How to Pitch Your Small Business and Get the Success You Deserve
Hi all. Found an excellent article that I am sure many will relate to. Hope you get something useful out of this...
Like all skills, being a successful salesperson takes practice. Overcome your fears by training yourself to craft strong sales pitches and land new clients.
Know your audience
Ever wonder why so many people hate selling? A sales pitch comes across like a con game when you pursue customers who aren’t really interested in your product. Always remember your business has value to the right people.
Make the effort to identify clients who can genuinely benefit from your services. Try to understand what matters to different people and how they do business. If you target compatible customers, it will be easier to work up a calm, conversational tone in sales pitches.
Build anticipation for a solution
No matter what type of client you’re pitching, the #1 concern is always the same. What are your services worth? What tangible benefits do clients gain from hiring you?
Personalise your approach to fit the situation. A live demo is great for a physical product, while portfolios are better for projects that are difficult to display.
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