How To Pitch Your SaaS Startup To Investors
Dan Martell
Entrepreneur (3x Exits) | Coach | Bestselling Author of 'Buy Back Your Time' ??| Teaching founders to build an empire without burning out
I’ll never forget one of the first times I pitched an investor.
I was literally pacing in the back alley of a SF coffee shop with one of those ugly pre-2007 cabled headsets plugged into my iPhone.
I had a warm intro to the investor.
Things were going smooth.
But with just ONE single misstep, I got those gut-wrenching words no founder ever wants to hear:
“Sorry, Dan… I don’t think this is gonna work.”
In this week’s video, I share the MAJOR mistake I made on that pitch, as well as the 8 biggest lessons I’ve learnt from raising millions in capital for my own companies, as well as 200M+ for those I have the privilege of advising.
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At a high level, here’s a crash course on how to successfully pitch investors:
- Get an intro
- Research them
- Present problem
- Demo solution
- Market size
- Business model
- Proprietary tech
- Open Q&A
In case you didn’t notice, the process only begins once you’ve got a warm intro to the investor. Cause here’s the hard truth:
Investors don’t want to meet you (or get cold pitched by you)… they want to be introduced to you.
Now while the average founder can get really discouraged by this, I’m gonna call you to a higher game.
That’s why I break down in full tactical detail my favorite strategy for getting warm introductions to investors… even if you don’t have any existing in-roads to the people you want to pitch.
It’s a ninja tactic that up to now I’ve only shared with private clients inside SaaS Academy.
Catch it at 2:57 of this week’s episode, and then drop me a comment letting me know any lessons you’ve learned from the investor trenches.
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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.
Originally published at www.danmartell.com on March 18, 2019.