How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg

What's the PR secret to landing that media feature you've always aspired for?

Hint—it does not involve rocket science or complicated marketing activities.

Don't be surprised! Many small business founders still overlook this critical aspect of their enterprise.

That's because when they pitch before journalists or get on a podcast, they're all too concerned about how they can promote their selves or their businesses.

But if you flip the script and follow the unconventional yet proven approaches as we do here in the Small Business PR Podcast, you'll soon realize that PR is not all about you!

By realizing that insight, you'll discover the secret to landing that sought-after media feature is about providing value to the journalist's audience.

Now, the question is, how can you articulate in your pitch the value you bring to the journalist's audience?

The answer?

You must be credible, provide a unique point of view, and be relevant.

In short, it's the CPR method. You can follow it as thousands of bootstrappers in our community did. Now, they're getting the recognition they deserve. And they did it without being pushy in their PR pitch.

That's what you'll discover exactly in this episode with our podcast guest, Izolda Trakhtenberg. She'll reveal how the CPR method works as a self-perpetuating cycle to help build your credibility and advance your unique point of view.

"If you're just another person who's going, 'I want to be on podcasts.' That's lovely. But unless you have a point of view and a perspective, like the CPR method. Unless you have a perspective that's relevant to my audience, it's not as exciting for me to have you on the show. You need to want to bring value to my audience."

-Izolda Trakhtenberg

Izolda Trakhtenberg is a speaker, workshop facilitator, author, and coach who specializes in helping people and companies create, innovate, and collaborate mindfully. She hosts the Innovative Mindset Podcast and has interviewed top industry leaders, artists, and Grammy Award winners.

Pitch like a pro and build community connections using the CPR Method. Tune in to this episode to see for yourself how you can genuinely provide value to the journalist's audience. By doing that, you'll soon get the recognition you deserve.

Topics We Cover in This Episode:?

• Why pitching for PR is all about the right timing
• The brutal PR truth you should know before getting on a podcast
• How to make people listen to you through the CPR method
• The contents that matter most in creating your pitch
• Expert insights on why small business founders should get on a podcast

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.