How to pitch ideas to journalists
Random pic of me yapping a couple of years back

How to pitch ideas to journalists

In a couple of weeks I'll be in London helping PR people with pitching skills - they need to sell ideas to journalists. One of the things that goes wrong so often is the targeting. Here's a video that makes the point:

How do I pronounce that? No, really...

Should you call a journalist?

Get in touch

Would you like more information on my session on pitching to journalists? Or on my media training sessions in general? I'd love to hear from you - either get in touch through LinkedIn or drop my assistant [email protected] a note and she'll arrange a time for an initial chat.

Thanks

Guy

Ramsey Pietro Nasser, BA, MA ?

Trilingual Video Production Specialist for B2B Marketing & Communications. Live events Director of Photography

3 周

Ha ha. 99.99% of non-Arabic speakers are terrible at Arabic pronounciation and they don't even seem to care

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