As color is an important part of every website, have you ever thought that why all the natural products have a green color scheme? It is just because the color green promotes a feeling of newness, nature, prosperity, and longevity.
Thus, there is one thing you must keep in mind before choosing a color scheme for your website: Your brand. The color scheme must be reflecting the brand. It's important for a brand's identity to be consistent. After settling on a core color, businesses would do well to complement it with one or two secondary hues. While using more than three colors in a palette is not recommended, variations (such as different tones of the same hue) may be used.?
Most websites use a color scheme composed of two main hues that complement each other. The backdrop color is often a neutral deeper tone, whereas the accent color is bright and lively. To achieve a unified design for your site, stick to a limited palette of hues and utilize bright accent colors to bring attention to crucial features.
Considering the objective that your product or service will deliver might help you narrow down your options to a select few basic colors. Take a look at the meanings behind certain colors and how they may fit your brand:
- Red - The meaning of the color red may vary widely and even be contradictory. The color red has many meanings, including love, passion, fury, and danger. This is why the color red is used by rescue and aid organizations. Because of its association with powerful emotions like hunger, it is also widely used as a primary hue in the branding of fast food restaurants like Coca-Cola.?
- Blue - Blue is the most popular choice for website backgrounds. Its dark tones are soothing and calming, while its brighter tones exude sophistication. Blue's associations with trust and loyalty make it a common choice for financial institutions, security firms, and online social networks like FaceBook, Walmart, etc.??
- Green - Green is linked with nature. It's commonly utilized to highlight the sustainable or moral aspects of a business because of the sense of harmony and prosperity it conveys. Businesses that cater to the environment, health(Tropicana), or those interested in organic goods often use the color green for their website.
- Purple - Companies often choose the color purple to convey an air of luxury, royalty, and wealth. Businesses aiming for a more spiritual demographic for yoga or living will use this color. It is best for spiritual, astrological, and crystal-related websites.
- Black - Black adds a bit of refinement to a site and can be matched with any hue, therefore it is often used as a backdrop and paired with a brighter color. This color is often associated with the luxury, automobile, and IT industries.
- Gray - Gray and silver tones are used on websites because they provide an aura of professionalism. Gray is often used as an accent or substitute for its more dominant hues, black and white, on websites, rather than as the predominant color. On the other hand, websites marketing luxury goods, such as mobiles and jewelry usually utilize silver as their predominant color.
- White - White is another common backdrop color. If a website has a lot of vibrant images, go with a white backdrop. This design enables photo-heavy sites (such as travel blogs, hotels, and resorts) to keep aesthetic while using vibrant visuals.
When selecting a color scheme for a UI/UX design of a website, whether you're starting from scratch or redesigning an existing one; select a main color then pick some more colors to go with it. After that select a background color and then pick a font color. Depending on the purpose of your website, different color schemes will function better.
