How to pick a perfect topic for your book

In the last article, you learned the single biggest mistake most authors make when starting a book.

It’s not acquainting yourself with the three strategies to author and make money with a book, and not consciously choosing the best one for you before starting your book.

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What's the Best Topic for Your Book?  

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Once you have decided which strategy is right for you, the next step is to develop your book's topic.

In today's lesson, I'll teach you how to pick the perfect topic for your book. 

You will learn how many of the most successful authors today do it. You may be surprised by the process. 

Plus, I'll share a valuable shortcut that can help you pick a great topic almost instantly.

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How to Pick the Perfect Book Topic  

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Successful authors know the biggest factor determining income from a book and a business usually is your choice of target market. 

There are six key criteria that define an ideal target market. 

If you want to multiply your income and enjoy how you’re doing it, identify a target market that meets these six criteria. 

Then, create a topic and a book to position you naturally as an expert in that marketplace. 

Once you do this, sit back and let your book bring high-caliber clients to you. 

This process has revolutionized the practice or business of many professionals and business owners. 

You've seen some of their success stories in previous articles. 

Here's how you can benefit by using steps from the time-tested system I'm teaching you in these articles. 

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Step #1: List Your Capabilities  

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First, make a long list of all the problems you have a history of helping people or organizations to solve, and all the dreams you have a history of helping them to attain. 

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Step #2: Identify Possible Marketplaces  

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Next, research or brainstorm a list of all the marketplaces that want, and have a history of paying for, the pains and dreams you have a history of dealing with successfully. 

This is an easy way to identify niches your background naturally suits you to become an expert in. 

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Step #3: Locate Your Ideal Target Market  

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To find your ideal target market, qualify those marketplaces on six key criteria: 

1. Do they have a big pain or dream you have a history of dealing with successfully? 
2. Are they aware of that dream or pain (so you don't need to persuade them it exists)? 
3. Can you reach them easily through available lists (search engines, periodicals, other media, list brokers, trade organizations, other organizations, etc.)? 
4. Do they have a history of spending money on these pains or dreams? How much? 
5. Are they a marketplace that is growing sufficiently? 
6. Would you enjoy working with them? Do your values match enough?

Identify a marketplace that meets all six criteria adequately, and you have located an ideal target market for your capabilities. 

If you plan to develop multiple income streams from your book, you'll also want to identify the higher-priced information products and programs a target market has a history of purchasing their solutions in. 

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Step #4: Identify Your Topic  

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Excellent topics for a book usually focus on the biggest pains a target market desperately wants to eliminate and has a history of paying for. 

Or, topics focus on the dreams that target market has a history of paying to fulfill. 

After you do Step #3, those pains and dreams should be pretty obvious. Turn one into a topic that excites you. 

And if you want your book topic to morph into multiple streams of income (like the examples I've given in previous articles), then the information products and programs your target markets have a history of purchasing are the first ones you should consider as spin-offs from your book.

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Step #5: Refine Your Topic into the Perfect Book Topic  

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Go to Amazon.com and do a search for books on the topic you identified. Sort the results by bestseller status, then buy the bestsellers on that topic. 

List what content is in bestsellers on that topic. You want to look for two things. 

First, notice the content they all have in common, because you will probably want to address that content in your book, too. 

Why? Because it is the content that helped them become bestselling books. 

Second, identify gaps in those books' content that you could fill in your book. Why? Because the content you create to fill those gaps will make your book distinctive in the marketplace. 

This is how to refine your topic. 

In the next article, I'll show you how to develop a compelling title for your book's topic. 

If you follow the steps I have discussed, then you can develop a unique book on a hot topic that is not only desired by a lucrative target market, but also naturally positions you as the expert. 

For instance, I published a book this way, "Create the Business Breakthrough You Want." In the first 27 months of publication, it attracted $1,131,108 in extra business to my firm. 

You can have a success story like this, too, if you use this process -- or if you use the following shortcut instead: 

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Save Time: Use this Shortcut to a Perfect Topic  

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Here’s a shortcut to identifying a great topic for your book. 

Whether you want to focus on developing more business from your existing marketplace or from a more lucrative niche, answer this question: 

What knowledge do you have that, if this target market knew you put it into a book, they’d buy that book instantly and want to hire you? 

The answer to that question usually makes the perfect topic for a client-attracting book – one that you can write fast. 

If you want to publish a book fast, this shortcut can save you a lot of time. 

It can be that easy and fast to find the perfect topic for your book. 

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Next Week’s Article

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In the next article, you will learn how to turn your book’s topic into such a compelling title and subtitle that the book acts as a client magnet for you.

 Whenever you're ready, here are 3 ways I can help you write a quality, client-attracting book fast:

*Download this free report

Learn 10 easy, no-cost ways to attract new clients with your book while you're writing it (in other words, before the book is even published). [Click here.]

*Get instant access to our video training

Discover how to write a million-dollar transformational book fast. [Click here to watch.]

*Work with me and my team privately

If you're ready to write your book and want to see how we can help you do it, email me at [email protected]. Tell me a little about your business, what you’d like your book to accomplish for you and your business, and what you’d like to work on together. I’ll respond to your email.

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