How to Pick a Niche for Your Marketing Business: Why I Switched from the Entertainment Industry
Shawn M. Smith
Digital Marketing Expert with 20 Years of Incredible Growth Marketing Results for Entertainment Brands and Small Businesses
It was a difficult decision to make, but I knew I had to switch my marketing business niche. It was just time, people. For years, nearly 18 years (!), I had been working in the entertainment industry, on projects like Star Wars, UFC, Hobby Lobby, Monty Python, Ultra Records, Universal Music and more. Like a lot of solid marketers with that many years, there was a lot more, but there were hard times, and while it was a lot of fun, the long lead times to success were wearing on me.
In addition, business development was always a challenge and I wasn't seeing the success with clients that I wanted. So I decided to focus on something new and different - something that I could make an impact with my skillset. And that's how I ended up choosing the niche of marketing for small businesses. It's why I started the book and it's why I started the course. After my time in Miami, I realized that I had a real passion for smaller businesses because I could see the immediate returns on my work. The ROI was evident.
It was a rewarding feeling.
In fact, my favorite work was the charity work that we conducted there at Miami Lighthouse for the Blind - still the most rewarding stuff that I have done to this day.
I didn't have that with entertainment clients.
Since making the switch, I haven't looked back.
I'm loving the work that I'm doing and the clients that I'm working with.
In addition, the lead times to success are much shorter and business development is a breeze.
Small businesses need all the help they can get, and you could be the one to provide it.
If you're thinking about switching your marketing niche, there are a few things to consider.
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If you can answer these questions, then you're well on your way to choosing a new marketing niche.
Good luck! I'm sure whatever decision you make will be the right one.
Switching your marketing niche is a big decision, but sometimes it's necessary in order to find more success. I was on the fence for a really long time. Entertainment was all that I knew. All that I had built.
But, change is good.
If you're thinking about making a switch, consider your skillset, passion, and the market demand for your services. And if you need help deciding, don't hesitate to reach out to me. I'm always happy to help!
Need a kickstart? That's cool, that's kinda what I am here for, right? Check out this list of 24 popular small business marketing niches to get started.
24 Popular Small Business Marketing Niches:
Regardless of which niche you choose, remember that the most important thing is that you enjoy what you're doing. If you don't, it'll be very difficult to find success.
What do you think? Are you thinking about switching your marketing niche? I'd love to hear from you in the comments!
Or book a call and let's talk about it!
FinTech, Finance, SaaS, Automation, Sales & Marketing
8 个月Shawn, thanks for sharing!