How to pick from Nano, Micro, Macro, and Mega Influencers

Now that we've defined how nano, micro, macro, and mega influencers vary from one another in our previous article, let's get to the point of this article. How do you pick influencers for your campaigns?

First and foremost, you must select a platform.

Choosing a platform is the first stage in any influencer marketing strategy. Which is the most effective one for you?

There is no clear answer to this question because each social media network has unique perks and capabilities that may be more applicable to your influencer marketing strategy.

However, some aspects to consider while selecting a social media platform are as follows:

• The platform's user base's demographics.
• The sort of content that is popular on the platform.
• The platform's features that may be relevant for your campaign.
• The degree of engagement generated by the platform.

Facebook, Instagram, Twitter, YouTube, and TikTok are some of the most popular social media platforms for influencer marketing.

However, several other platforms might be a good fit for your campaign, so do your homework to decide which network would work best for you.

Consider your core demographic. Creating a "user persona" might be beneficial. It will contain the top 5 characteristics of the client, such as age, needs, wants, gender, location, and, of course, the social media platform on which they spend the most time.

Facebook is famous among elderly adults, but Snapchat and Instagram are popular with younger folks. People of all ages use Twitter and YouTube.?

People who use Facebook for influencer marketing are more likely to be interested in current events. On the other hand, people who use Instagram for influencer marketing are more likely to be interested in lifestyle and fashion.

Twitter users are more likely to be interested in news and politics, whereas YouTube users are more likely to be interested in entertainment and lifestyle.

• Choose an Influencer Type

There is no such thing as the right influencer for a marketing effort. There is a common misconception that the more followers an influencer has, the more profitable a partnership with them will be for your brand, but this is not wholly true.

There are a few criteria to consider while selecting an influencer type.

First and foremost, it is the sort of product/service that you are providing. Will you have anything so specific that only a small group of individuals would benefit from purchasing? Then look for smaller influencers.

Their stronger audience connections and high efficiency will help you obtain a better ROI on your advertising.

On either hand, if it's a broader and generic product/service that several people would find beneficial in their daily lives, it makes sense to leverage the reach of great influencers. Here it is not the influencer's magical power to promote things to others that are crucial, rather the fact that more people will notice your product and be keen to try it out.

• Seek Famous Figures in Your Field

Start looking for people to collaborate with for your influencer marketing campaigns.

There are several methods for locating prominent individuals in your niche. Here are a few instances:

1. Use social networking channels like Twitter, LinkedIn, or Instagram to identify persons with a significant following in your field.
2. Look for blogs or articles written by professionals in your field.
3. Identify the prominent hashtags and the people who use them the most in your niche.
4. Find groups and users who are most active and are devoted to your niche.

• Contact Your Prospects

Once you've narrowed down your list of possible influencers to work with, it's time to start contacting them.

There are two methods to get there, and I urge that you use both to maximize your chances of success. The first is to DM them on the social media platform where they are most accessible. The second is to send them an email pitch in which you describe the nature of the partnership you're offering them.

The value proposition is the most significant aspect of your proposal. In other words, what is there for them, and why should they take you up on your offer?

You should offer your influencers tools that will help them understand more about your company and its goals, including a hyperlink to your booking calendar.

• Maintain Humanity!

Influencers (especially the smaller ones) may be cautious of marketing proposals from a firm they do not know. So, once you've reached the outreach stage of the process, it's critical to abandon the formal tone and interact as though you're two individuals who have the same interest.

Though it is hard to choose the correct influencers for your influencer marketing strategy, but with proper techniques and guidelines, it may be a simple task.