How Persuasive Is Your Presentation?

Questions That Will Help Power Up Your Talk

I was working with a client today on her Ted Talk. Her content is amazing. Her story is powerful. But there was one big thing missing. The listener. If you have been through my Persuasion Principle (TM) training, then you have learned that the key to a persuasive and compelling presentation is the marriage of you, it, and them. Today we're talking about THEM - the one listening to your talk - and the one who is most often left out of those critical conversations between buyer and seller.

To help my client get the frame of reference to fix this issue, I threw out a list of questions that she could ask herself to help her get clarity. I think these questions might also help you really hone in on the purpose of your talk in a way that verbalizes it to your audience.

·?What is my ideal listener struggling with?

·?How is that making her/him feel?

·?And what other struggles are happening as a result?

·?And how is that making them feel?

·?What does my listener really need to hear today?

·?What do I really need to tell them?

·?What do I want my listener to think about me?

·?What do I want my listener to think about themselves?

·?What do I want them to think about my company/brand?

·?What is the one shift in perspective they should take from this? That one key point?

·?What do I want them to do on Monday?

·?What else do I want them to know about the work that I do and what I offer?

·?What other resources do I have available for them?

·?What next step would I love for them to take to work with me?

·?Why should they pick me over all the others?

·?What has their experience been like working with other coaches?

·?What mistakes have they probably made around this topic?

·?Why has it been so hard for them to fix this problem?

·?What do they think is standing in their way?

·?What is REALLY standing in their way?

·?What is it that they can’t see that you can?

·?What gives me the credibility to be their problem solver?

Once my client was able to answer these questions, we simply found a way to tuck them into her talk in a subtle way.

Remember that the key to persuasion isn't just about having the information they need, but getting their buy-in, showing them their problem, illustrating how you will help them solve that problem, and using emotions as the bridge to connection.

Still need more help? Then please take my free gift. Just send a text message to 66866 and in the message write the word "story" and you will get access to the free gift vault AND you will be notified when the Persuasion Principle (TM) course is ready AND you will be notified when Story Impact Academy is open for enrollment. Until then - remember that facts tell, but the stories sell.