How Personal Branding Photography can help you grow your business and increase your sales!

I am really looking forward to my upcoming branding photoshoot for a high profile, multi-million pound business in Wales. A lot of planning will go into the pre-shoot stages and I am currently digging deep to analyse the core values of the business so I can deliver the photos they need most for their marketing and business. As a photographer that specialises in personal branding, I want to highlight why photography is so important for your marketing.

Are you unsure on how photography can help you with your business and how it can help you make money and save time? Let me give you a few examples of why you need images!

1.) What type of photos should you have to be consistent and get noticed?

Team Photos, Headshots, Profile Photos! A good profile photo will not only give you more credibility, it will also make you memorable. If you are more than a one man band and you have staff, don't forget that equipping your employees with professional photos can work to your advantage as they act as your ambassadors and need to look approachable and authentic.

2.) Product Photos

Showcase your products and show your audience what you sell, how you produce and what they will get in beautiful images. You can use your photos on social media, for promotions, for launches, on leaflets, posters, merchandise.

3.) Unposed Photos

Show yourself from your personal side. Where you live, what makes you tick, what makes your heart sing, what you enjoy doing. It helps potential clients, customers and partners to get a feel of who you are as a person. It makes you authentic and real. It makes you likeable.

4.) Include Celebrations

Use national and international celebrations like Halloween, Valentines, Carnival, Easter etc. to create content and seasons greetings. Allow your audience to discuss with you or share their stories with you.

What to expect on a Photoshoot!

Depending on the length of your chosen photoshoot option, be prepared to have several outfit changes to create variety in your images. 2-3 locations will show your audience a different side to you and your business. Office Environment, Home, Outdoors..... Your photographer will have prepared an extensive plan on how to create your story in images and how to portrait you in different ways.

A great tip: Hire a make up artist/stylist for the day to bring out the best in you. If you look and feel fantastic, your photos will have a totally different dynamic. You will feel more confident, more comfortable and the stylist can touch up any flaws during the shoot without you having to worry about hair/make up or clothing errors.

A consistent, professional look opens doors for you and creates a lasting impression on your current and future clients. By using high quality photos in your marketing and advertising, you will display an authentic, professional and believable image to your target audience.

First impression counts! High quality photos allow your customers to have a full understanding of what you do and who you are. You will display that you take your work and your brand seriously which can impact their decision to invest in you.

Personal Branding Photography is a big part of your Marketing Strategy. Just like your logo, your colour palette, your fonts, your website - it is hugely important to budget for your photography. Don't disconnect with your audience by using poor and low quality images.

A personal branding photography session is a fine combination of lifestyle and corporate images, your work and your home. They build your personal brand for you to grow and expand. If you want to find out more on how brand photography can help you convert and bring profit, please get in touch.