HOW TO BE A PERSONAL BRAND

Things to do for a personal brand:

- Active presence across 3 to 5 major social media platforms - LinkedIn, Twitter, Instagram, YouTube, Facebook which are relevant to your industry and profession.

- Synchronized brand identity on all social media platforms: Display transparency-> consistency-> consistency -> credibility.

- Use professional photos on social media platforms.

- Link your own blog/website on LinkedIn, Twitter, Instagram, Facebook page so that others can see your article.

- Separate your personal and professional circles, i.e. images, when interacting with others on social media.

- Brand your Star Profile on LinkedIn: Brand your name, title with your personal brand positioning within 120 characters or less.

- Create a blog to share your knowledge and keep writing

- Stay involved with your own brand community or industry (intra & int).

- Be a guest speaker in various professional or social programs as often as possible.

- Try to be the brand ambassador of your organization's corporate brand.

- Express your corporate brand as much as possible on social media

- Design a unique brand voice and keep it stable.

- Be like yourself and be authentic.

- Pay more attention to offline brand visibility than online media; Create and take the opportunity to take the center stage and present your personal brand and thought leadership at as many different stages as possible.

?Indispensable for personal brand

- Being a copycat brand means being a corporate clone.

- Being ignorant of the brand means ignoring social media because you don't know how to use it. ? Being lazy branding means not updating your professional profile regularly on different social media platforms.

- Be an invisible brand that means you can't be found anywhere. ????? Being a brand of words, not a brand of work.

- Being a promoter brand means just talking about yourself. ????? Being an anti-social brand means not following social norms.

- Don't set a goal for your personal brand.

- Express your religious/political views on social media.

- Underestimate the power of bad behavior on social media.

- Chaotic presence of own brand across different media.

- Trying to establish yourself as a brand without knowing your own innate and authentic brand proposition.