How to Perform a Comprehensive Social Media Audit !

When thinking about social media strategy creation, A social media audit should be included as one of the important components as it involves surveying the social landscape to discover your customers, thought leaders in your industry, and your brand competitors on social media spaces. Also Social Media Audit helps you understand how the audience responds to different types of social media content and calls-to-action, so, you can set your own social media channels up for success at the out sight.

??I'm Sutharshana, working at Prime One Global Social Media Team. In the past 6 months, I've done social media audit for many of our clients' social media channels. Therefore, I would like share some insights with you guys! Read on to learn how to perform a comprehensive social media audit!

?? 1. Check your profiles on all social media platforms

Are all of your images—including cover photos, profile pictures, and bio—coordinated and consistent with your?brand?

?? 2. Keep a track of your social media profiles

After you have found your accounts, you should be sure to create a spreadsheet with their profile?URLs; you could discover social media?profiles you were unaware you had!

?? 3. Evaluate your social media profiles performance

Tracking the metrics that are important to your goals will allow you to see how your social media?pages have evolved over the?year.

?? 4. Find out the best performing social media content

Find out which of your content pieces were the most relevant to your audience and apply that information as a source of future inspiration.

??5. Define the audience personas

Changes in the audience are possible over time. Review the demographics and psychographics of your target audience, and make any necessary modifications to your buyer persona.

?? 6. Conduct a competitive analysis

Determine how your social media?pages are doing in comparison to those of your competitors. Examine the size of the audience, the frequency of posts, the performance of the content, and listening metrics.

?? 7. Paid social media campaign

Figure out what the return on investment (ROI) is for your efforts. Check?how much of your spending is going toward each social media channel and how that translates into your business.

?? 8. Relationships with powerful influencers

Always be sure to document all of the partnerships and relationships that your brand has cultivated with well-known public figures.

?? 9. Social media community management

Keep track of how the metrics related to your customer service have evolved over time.

?? 10. Housekeeping

Transfer ownership of social media platforms to a single owner or team of owners. Check the list of persons who have access to your profiles and make any necessary adjustments to the permissions.

?? 11. Repeat

Social media audits should be performed every six to twelve months for a social media strategy to be considered healthy.

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